Alternate Ways to Keep Growing in the Slow Season with Chris Yano & Tall Paul

Why are so many HVAC contractors still unwilling to embrace the modern customer journey? We welcome back To The Point legend "Tall Paul" Redman, VP of Sales and Success for Contractor Commerce to talk about the way your customers shop, why offering some pricing and products online can still be profitable, and how to differentiate yourself from the market!     YouTube | Instagram | Facebook | TikTok   04:18 Bob Sager Birthday message for Tall Paul 12:36 Adding on the pillar content: filters 13:54 Going from selling in person to online - E-commerce 16:00 Giving online estimates 23:20 What is Contractor Commerce 26:43 What can I do with my business’ website and E-commerce 28:00 How to engage with your customers 31:20 American home comfort study 38:44 Benefits of direct mail 50:07 Sales by education 55:00 Giving a ball park price over the phone