AlterNATIIVI-podcast: Etnografia on uusi musta

Etnografia on laadullista tutkimusta, jonka tavoitteena on ymmärtää ihmisten uskomuksia, käsityksiä, tapoja, tottumuksia, sekä kokemuksia eri kulttuureissa kokonaisvaltaisesti. Etnografiaa on omaksuttu myös muille tieteenaloille, jolloin sitä on joskus käytetty alkuperäisen tarkoituksensa sijasta laadullisen tutkimuksen synonyymina. Miten akateeminen ja soveltava etnografia eroavat toisistaan? Vieraana VTT Anni Ojajärvi, joka työskentelee palvelumuotoilijana ja etnografina palvelumuotoilutoimisto Palmulla.

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