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Alternative App Store Growth Strategy Every Game Dev Should Know in 2025 episode artwork

Mar 20, 2025 10 min

Alternative App Store Growth Strategy Every Game Dev Should Know in 2025

from MobileGroove Hosted by Peggy Anne Salz

The games industry is in the “midst of a revolution,” and Shalom Michaeli, Managing Director of Alternative App Stores at Digital Turbine, emphasizes that how brands act now will directly impact their revenue and performance in the years ahead. This is a make-or-break moment for studios across genres, as developers increasingly turn to alternative stores as a growth strategy in 2025. In this exclusive Gamesforum Barcelona interview, Shalom joins Peggy Anne Salz to unveil the first-mover advantages developers can seize before the market becomes saturated—plus the actionable steps any studio can take today to position itself for sustained growth. Shalom Michaeli - https://www.linkedin.com/in/shalom-michaeli-19b54742/ Digital Turbine - https://www.digitalturbine.com/

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The games industry is in the “midst of a revolution,” and Shalom Michaeli, Managing Director of Alternative App Stores at Digital Turbine, emphasizes that how brands act now will directly impact their revenue and performance in the years ahead. This is a make-or-break moment for studios across genres, as developers increasingly turn to alternative stores as a growth strategy in 2025. In this exclusive Gamesforum Barcelona interview, Shalom joins Peggy Anne Salz to unveil the first-mover advan...

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Alternative App Store Growth Strategy Every Game Dev Should Know in 2025

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