Alternative Equity: Unlocking Phantom Stock

In this episode, we’re joined by Chris Buttenham, Co-Founder of Reins and co-author of Alternative Equity: The Owner’s Guide to Phantom Stock & Modern Incentives. Chris breaks down how business owners can retain and inspire top talent without giving up ownership—using modern incentive models like phantom stock. We cover: What phantom stock is and how it compares to equity or profit-sharing The biggest misconceptions around non-traditional incentives How phantom stock fosters a sense of ownership without losing control A step-by-step look at implementing a phantom stock plan Case studies, including one from the construction industry How to align incentives with succession, sale, and scaling goals Surprising lessons uncovered while writing the book ... and MORE! Tune in and discover ways to strengthen retention, culture, and alignment without giving up equity!