Alternative Meat with Michael Fox (Fable Food)

Fable Food are an Australian alternative meat producer that use shiitake mushrooms as the base of their product. Fable launched in Dec of 2019 and are backed by some high profile investors including Heston Blumenthal and Mike Cannon Brookes. They have already signed deals with some major Australian retail chains including Woolworths and Harris Farm Markets. In this episode Ted and Michael discuss; •the origins of the business •the background behind the product •the challenges that COVID-19 presented to their business strategy •how they've successfully pivoted to capitalise on new opportunities during the pandemic. This episode is brought to you by Six Park, one of Australia's leading online investment management services. www.sixpark.com.au