Altes & Eric

There was a time in Michigan when Altes was as popular as it gets when it came to beer choices. But, through consolidation and bankruptcy in the 1980s, the brand faltered and by the 90s, it was gone all together. But, a group of friends revived the brand and Altes started again appearing on shelves in 2016. I spoke to co-owner Eric Stief about the iconic brand and what's it been like bringing it back.