Alusid CEO on Tegelgroep Nederland distribution deal and growing European footprint

Alusid CEO Alasdair Bremner talked with Proactive's Stephen Gunnion about the company’s expanding European footprint, highlighting new distribution agreements and growing demand for its low-carbon ceramic tiles. Bremner explained that Alusid is gaining traction beyond the UK, noting that its products “use roughly half the carbon or half the energy compared to pretty much any other competitor.” The company’s latest agreement in the Netherlands will see its Mas product stocked locally, while partnerships with FRONT Materials BV and Tegelgroeop Nederlands are supporting product development tailored to the European market. He emphasised the strategic importance of Tegelgroeop, which operates across the Benelux region and sits within the wider BME Group, offering a significant opportunity for future expansion. In parallel, Alusid has also secured a partnership with Kakelspecialisten in Sweden, one of the largest tile distributors in the country and part of the Saint-Gobain Group. Bremner highlighted that the Nordic region is particularly attractive due to strong demand for sustainable materials, driven by both client expectations and evolving legislation. He said: “Our lower carbon proposition is credible. It’s verified externally, and it’s built into the product from the start.” The company’s manufacturing process not only reduces carbon emissions but also lowers energy use, providing cost and resilience benefits in a challenging energy environment. Looking ahead, Alusid is using recent pre-IPO funding to accelerate product development, expand international distribution, and invest in new formats, including larger tiles and moulded products. For more insights like this, visit Proactive’s YouTube channel, like this video, subscribe, and enable notifications for future updates. #Alusid #SustainableMaterials #GreenConstruction #LowCarbon #CeramicTiles #ESG #ClimateTech #ConstructionInnovation #EnergyEfficiency #EuropeanMarkets #FrontierIP #Netherlands #Nordics #CleanTech #BuildingMaterials