EPISODE · Mar 19, 2018 · 21 MIN
Always Follow the Money Renegade Nation
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Profiles of Millions of Facebook Users in order to Target the US Electorate Starting in 2007, Stillwell, while a student, had devised various apps for Facebook, one of which, a personality quiz called myPersonality, had gone viral. Users were scored on “big five” personality traits – Openness, Conscientiousness, Extroversion, Agreeableness and Neuroticism – and in exchange, 40% of them consented to give him access to their Facebook profiles. Suddenly, there was a way of measuring personality traits across the population and correlating scores against Facebook “likes” across millions of people.
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Always Follow the Money Renegade Nation
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