Always More to Learn (Bob Bly)

Special "Business Revenue Leak Checklist" offer free at http://www.mrse.co/leak.Welcome to Making It! This weekly show explores the lives and stories of entrepreneurs as they share their unique perspectives on their success and the path to making it.       Bob Bly is the founder of The Center for Technical Communication. He produces copy, content and marketing for B2B and technical products and services.“You don't have to be the world's top expert…there may be some people who know more than you do. But that's not your market anyway, your market is the 90% who know less than you do.”– Bob BlyRobert W. Bly is a freelance copywriter with more than four decades of experience in direct response and business-to-business marketing. He has written copy for dozens of clients including IBM, Forbes, AT&T, Harvard Business Review, and AARP.     Bob is the author of 100 books including The Copywriter's Handbook (St. Martin's Griffin) and The Digital Marketing Handbook (Entrepreneur Press). His articles have appeared in City Paper, Cosmopolitan, New Jersey Monthly, Writer's Digest, and many other periodicals. You can email Bob at [email protected], phone 973-263-0562, or visit his website www.bly.com.Resources or websites mentioned in this episode:MiraseeBob's websiteBob's  LinkedInCredits:Guest – Bob BlyCo-Producers – Danny Bermant & Geoff GovertsenSupervising Producer – Cynthia LambExecutive producer – Danny InyAudio Post Supervisor: Evan Miles, Christopher MartinAudio Post Production by Post Office SoundMusic soundscape: Chad Michael SnavelyMaking our hosts sound great: Home Brew AudioMusic and SFX credits: • Track Title: The Sunniest KidsArtist Name(s): Rhythm ScottWriter Name: Scott RoushPublisher Name: A SOUNDSTRIPE PRODUCTION• Track Title: Sweet Loving WaltzArtist Name(s): Sounds Like SanderWriter Name: S.L.J. KalmeijerPublisher Name: A SOUNDSTRIPE PRODUCTIONAdditional music graciously supplied by Cast of Characters Episode transcript: Always More to Learn (Bob Bly)  Coming soon. ~~~~~