Always On: A Holistic Approach To Digital Donor Relations

What is your year-round brand message for your nonprofit? Most nonprofit marketing is about the offer - what we are asking a person to give. Yet the commercial space spends consistent time and resources on brand marketing. What does your organization believe in or stand for, what do you do, and what are the stories that showcase the world you are working to build?  Responsive nonprofits are adopting marketing automation strategies and tools to maintain relevance and deepen relationships and engagement with donors. Mark Neigh, VP of Digital at Masterworks, suggests an “always on” approach to build awareness and affinity for nonprofits. Tune into this week’s episode to learn about the marketing automation strategies and the “always on” framework to stay top of mind for donors and supporters all year long.  Bonus: this episode was recorded the week of Giving Tuesday. Mark and Bryan spend the first 15 minutes discussing the top lessons learned from Giving Tuesday, and how those lessons inform fundraising next year.