Alyson Griffin, State Farm's Head of Marketing

Wharton's Barbara Kahn and Dr. Americus Reed speak with Alyson Griffin, State Farm's Head of Marketing, about their top-ranked Super Bowl ad, celebrity partnerships, working with Jimmy Kimmel, and strategic ad placement. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Feb 15, 2024

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Alyson Griffin, State Farm's Head of Marketing

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