Alyson Walker, Sports, Media & Business Executive

Welcome to Northern Lights: Canadian Women in Tech & Business, where we spotlight the incredible journeys of Canada's most trailblazing women--Alyson is a Senior Vice President at Wasserman, where she leads strategic growth initiatives and client partnerships in sports and entertainment. She previously served as Chief Commercial Officer and SVP of Business at OverActive Media, overseeing global partnerships, marketing, and operations for one of the world’s leading esports organizations. Earlier, she was Vice President of Brand Partnerships & Client Strategy at Bell Media, where she developed innovative content and data solutions for top advertisers, and held leadership roles at Maple Leaf Sports & Entertainment and the Canadian Olympic Committee, contributing to major milestones such as the 2010 Vancouver Olympic Games. Beyond her executive work, Alyson is a Board Member of Wise Toronto, where she champions the advancement of women in sports business, and serves as a Senior Advisor and Mentor at the Future of Sport Lab, supporting innovation and research in the industry.