Alyssa Gasca: Overcoming Internal Bias and Charging What You're Truly Worth

Can you work less, make more than you did in corporate, and still be a great mother? In this episode of Women's Million Dollar Conversations, Alice Tang sits down with consultant Alyssa Gasca. Alyssa opens up about the "massive shift" she experienced when she realized her belief that she couldn't be a good mom and a high earner was just a story she was telling herself. Alyssa discusses how she moved from a blue-collar background of "frugality and hard work" to a vision of abundance where money is a tool for doing good. If you have ever felt like you were betraying your roots by striving for wealth, this conversation will help you reconcile your ambition with your integrity. In this episode, you'll learn: -How to identify and rewrite the limiting beliefs that act as "mental restrictions." -The power of the question: "What decisions would I make if I knew I had enough?" -Why women struggle to charge market rates and how to overcome the confidence gap. -Why "good talent always rises to the top" regardless of the environment. Key Moments: 00:45 – Realizing how a "scarcity mindset" drove years of life and career decisions. 01:23 – The shift: Asking "What would it feel like if I had enough?" 01:54 – Breaking the limiting belief: "I can't be a good mother and make great money." 03:55 – Reconciling blue-collar roots with corporate success and wealth building. 06:12 – The Pricing Bias: Why women often charge less than their male peers. 08:42 – The "Don't Cave" Advice: Choosing entrepreneurship over a steady corporate paycheck. 10:56 – Passing the torch: Sharing the "good talent rises" lesson with the next generation.