EPISODE · Mar 13, 2024 · 34 MIN
Alyssa Perna | Opening a Salon at 20, How to Market Your Business, & Sacrificing Everything
from How They Crushed It · host Direct Mortgage Loans
In this episode, Alyssa Perna, an esthetician and skincare expert, shares her journey of building her business from scratch. She emphasizes the importance of passion, hunger, consistency, and authenticity in achieving success. Alyssa discusses her sales and marketing strategies, including the use of word of mouth and Instagram. She also talks about her plans for business expansion and the need for continuous learning and adaptation in the ever-changing beauty industry. Alyssa's story serves as an inspiration for aspiring entrepreneurs to follow their dreams and stay focused on their craft.
What this episode covers
In this episode, Alyssa Perna, an esthetician and skincare expert, shares her journey of building her business from scratch. She emphasizes the importance of passion, hunger, consistency, and authenticity in achieving success. Alyssa discusses her sales and marketing strategies, including the use of word of mouth and Instagram. She also talks about her plans for business expansion and the need for continuous learning and adaptation in the ever-changing beauty industry. Alyssa's story serves as an inspiration for aspiring entrepreneurs to follow their dreams and stay focused on their craft.
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Alyssa Perna | Opening a Salon at 20, How to Market Your Business, & Sacrificing Everything
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