Amadea Choplin - Down the Music Data Rabbit Hole

In this week's podcast, Amadea Choplin, the COO from Pex, takes us down the online music data rabbit hole. She shares how official music distribution is just the beginning of the adventures of distributed songs, and how on average 99% of top artists' music use has moved beyond the original uploaded accounts to be reloaded into other spaces and purposes across the viral web. Pex tracks copies of fragments of songs across 30 online platforms across the global web. Amadea talks about her own journey from strategy and IPOs to Daily Motion to joining Rasty in this still new data company.Guest: Amadea Choplin, Chief Operating Officer, PexAmadea Choplin is the COO of Pex, an LA-based video and music search engine with a fingerprinting technology that can identify re-used content, as short as a sample or a gif, across the web. This enables rights holders to understand the virality of their content, and claim copyrighted material at scale.Pex.comPex on Twitter: @PexAmadea on LinkedInAmadea on Twitter: @amadeachoplinVisit our website: https://innovatingmusic.comFollow us on YouTube: https://www.youtube.com/@innovatingmusicpodcastSubscribe and leave a review! Hosted on Acast. See acast.com/privacy for more information.