Amadeus Flexes Its Range

Amadeus, a global leader in hospitality technology, continues to expand its influence in the hotel sector across Australia and New Zealand. However, despite the rise of travel influencers and solo content creators in the tourism industry, the company is not directly working with this group to sell hotel packages. Nicole Dobson, Regional Vice President for Australia, New Zealand, and the Pacific at Amadeus, clarified that their focus remains on collaborating with hotel properties of all sizes. “We don’t have a specific segment for solo travelers or influencers looking to market their own packages,” Dobson said. “But we work with a broad range of hotels, from those with just five rooms to large-scale properties with thousands of rooms, depending on their needs.” In terms of the hospitality market, Dobson pointed out that growth is uneven across the region. “Brisbane, Perth, and Adelaide have seen strong demand in 2024, while Sydney and Melbourne have been slower to recover," she explained. New Zealand is experiencing a similar trend, with Queenstown thriving but other regions facing slower growth. Dobson also noted a return to seasonal booking trends after a period of unpredictability. "The winter months have had a clear impact on certain areas in both Australia and New Zealand, and we are seeing more typical seasonal booking patterns re-emerge," she said. When asked about the usability of Amadeus’ software, Dobson addressed past concerns that it was difficult to navigate. "We offer comprehensive training programs that start from implementation and go through the entire process of using the software. Our Amadeus Learning Hub allows users to train at their own pace, but we also provide hands-on or online training options,” she said. While some training is included with the software, additional services can be purchased. As the hospitality sector continues to face challenges and growth opportunities, Amadeus remains committed to supporting hotels of all sizes with technology solutions designed to streamline their operations. Interview conducted with Nicole Dobson, Regional Vice President for Australia, New Zealand, and the Pacific at Amadeus.