Amanda DeVito - Chief Marketing Officer (CMO) - Butler/Till

Amanda DeVito is a seasoned marketing executive and thought leader who serves as the Chief Marketing Officer (CMO) at Butler/Till, a prominent results-driven, women-owned, and employee-owned (ESOP) marketing agency. With over 25 years of industry experience, DeVito has spent the last 15 years as a pillar of Butler/Till’s leadership team, guiding the agency's business development, innovation, and strategic growth. Holistic Marketing Strategy: DeVito is a strong proponent of collapsing traditional media silos (like separating TV, CTV, and digital video) in favor of an "outcomes-first" approach that prioritizes overarching business objectives over specific channels. Vertical Experience: She has deep expertise across a broad range of highly regulated and complex industries, including healthcare, pharmaceuticals, financial services, automotive, and retail. Advocate for DEIB & Culture: At Butler/Till, DeVito heavily champions Diversity, Equity, Inclusion, and Belonging (DEIB). She frequently speaks on the distinction between mere "empowerment" and providing actual "access" to leadership roles for underrepresented groups, viewing emotional intelligence and authenticity as non-negotiable leadership traits. Employee Ownership: She is an active advocate for the positive corporate culture and accountability that comes with employee-owned business models. DeVito is a frequent speaker at major industry events, including Cannes, Adweek NY, and the DTC Xpectives Health Summit. Beyond her agency role, she extends her leadership to several advisory boards and community organizations: Advisory Board Member for Ownership America Board of Directors for the Western New York Chapter of Planned Parenthood Member of Chief, a private network dedicated to connecting and supporting women executive leaders. DeVito graduated Magna Cum Laude with a bachelor's degree in Communications and Journalism from St. John Fisher University. She also holds an Executive MBA from the Saunders College of Business at the Rochester Institute of Technology, where she was awarded the peer-nominated Donna Scheid Leadership Award.