Amanda Faibis: Navigating Omni-Channel Marketing: Trends, Challenges, and the Future of Media Planning

In this episode of Name Drop, Molly Baker, Founder of Indie Consulting and Amanda Faibis, Head of Media, Health & Wellbeing at Unilever delve into the current state of omni-channel media planning and buying, discussing the latest trends shaping the industry and how consumer behavior is evolving in response to multi-channel paths to purchase. We also explore the challenges brands face in delivering seamless experiences across platforms, and offer advice for staying ahead in the competitive marketing landscape. With insights from both the client and agency sides of the industry, this episode is perfect for anyone looking to understand the future of omni-channel marketing and performance growth strategies.