Amanda Goetz, VP of Marketing at The Knot

Empathy and support. That’s how The Knot approached storytelling with every piece of their brand and marketing in the wake of COVID-19. “Even though we’re a brand that should be talking about getting inspired," said Amanda Goetz, VP of Marketing for the global wedding planning company, "the most important thing we have to do is be there for the people who are impacted right now." In this episode of #Storyteller, Amanda opens up about building a brand, how their marketing has changed in the last 6 months, and why she stands behind an unfiltered, authentic approach to social media.