Amanda McCrossin - @SommVivant

This week: Amanda McCrossin —SommVivant — on why the wine industry doesn’t have a simplification problem, ithas a translation problem.Amanda is a certified sommelier who ran the wine program at PRESS in Napa and has since built an audience of roughly half a million people by making wine feel approachable without dumbing it down. She and Jon talk about her path from a non-drinking household outside Philadelphia to one of America’s great wine lists, why she started filming a winery a day in 2015, how she handles brand partnerships without losing trust,and what she notices standing quietly in an ordinary wine shop — the label doing all the marketing, 91 versus 92 deciding the sale, and shoppers who are moving faster than we think. Plus her fix: a wine store organized around how you actually live.New episodes Tuesday mornings.