Amanda Natividad - Why you need to rely on first-hand experience in the age of information overload.

👉🏼 About the Guest:Amanda Natividad is the VP of Marketing at audience research startup, SparkToro (100K+ ARR), after being a tech journalist and a test kitchen cook. While pioneering the concept of Zero-Click Content, she teaches an intermediate-level content marketing course and writes at The Menu, a weekly newsletter with 8000+ subscribers on marketing and food recipes!👉🏼 About the Host:Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generates $30k ARR which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 20,000 using give-first principles and creating high-value content. Currently, he is the Head of Community at Threado and runs a newsletter called Sharath's CliffNotes alongside hosting this podcast.Timestamps:0:13 | Intro to Amanda Natividad3:28 | Amanda's mindset when beginning her new career journey7:04 | How founders can differentiate themselves with marketing and design10:43 | Trends Amanda is seeing in marketing and content14:05 | The best ways for creators to reach their audience directly17:12 | How Amanda started building her fanbase for 120k+ Twitter followers21:28 | Amanda's Twitter growth tips for 202230:55 | Amanda's journey to SparkToro34:10 | Why getting comfortable with your dreams is essential40:46 | How 3 people manage a 100K+ ARR business at SparkToro44:25 | SparkToro's tips on acquiring customers47:42 | Differences between working on a small vs. large team52:32 | Amanda's tips for people in the business of grabbing attention54:24 | Amanda's take on Zero Click Content58:28 | How Amanda gained 4000+ subscriptions for a healthy snack subscription1:05:04 | Amanda's day-to-day as a mom, creator, and startup operator1:08:45 | Rapid Fire 5: From Amanda's favorite snack to the best marketing book out there👉🏼 Resources mentioned in the pod:Shoutout.soSparkToroZero-Click ContentAmanda's Content Marketing CourseThe MenuObviously Awesome by April Dunford👉🏼 Shoutouts to awesome people:Ryan Hoover of Product HuntRand Fishkin of SparkToro (467K+ followers)👉🏼 Where to find Amanda Natividad:Twitter: https://twitter.com/amandanatLinkedin: https://www.linkedin.com/in/amandanat/Mastodon: https://mastodon.social/@amandanatWebsite: https://amandanat.com/SparkToro: https://sparktoro.com/The Menu: https://amandanat.substack.com/ Content Marketing Course: https://maven.com/amandanat/content-marketingZero-Click Content: https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/👉🏼 Where to find Sharath:Twitter: https://twitter.com/5harathYouTube: https://www.youtube.com/@5harathWebsite: https://5harath.com/Newsletter: https://5harath.substack.com/