Amar Chohan on how brands can align meaningfully with BLM (Ep. 240)

At the start of Black History Month in the UK, Amar Chohan, managing director of marketing intelligence firm Contagious, joins Maja Pawinska Sims on the PRovoke podcast to talk about how brands can align themselves meaningfully with the Black Lives Matter movement, including examples of campaign activations from Twitter, Doritos and Ben & Jerry's.