Amara

Bridging the gap between fresh homemade baby food and shelf-stable convenience requires a total rethink of standard processing. Jess Sturzenegger is the Founder and CEO of Amara, a food technology company redefining organic nutrition for modern families. Founded in 2016, Amara uses a proprietary process that preserves the taste, texture, and nutrients of whole fruits and vegetables without repeat high-heat processing. Propelled by her upbringing with entrepreneurial parents and a deep passion for food culture, Jess set out to make wholesome eating effortless for busy parents. Under her leadership, Amara has scaled from a direct-to-consumer startup to a nationally distributed brand, driving food technology innovation to shape lifelong healthy eating habits from a child's earliest years. Inside the Episode: The lightbulb moment that inspired Jessica to launch Amara and her mission to bridge the gap between truly healthy, nutrient-dense food and convenient, accessible snacks. Jessica's journey from consulting to CPG founder, and how relentless curiosity sparked her leap into the food technology space. The strategic vision behind innovating for modern families and building a mission-driven brand focused on long-term health and convenience. Shop here!