Amarillo School Board Weighs Naming Rights | Amarillo News

Amarillo ISD is weighing a bold move to monetize school facilities through naming rights, sparked by budget woes and new state laws. While Board President Jon Mark Beilue argues it’s necessary to explore revenue streams like Lubbock and Midland, critics including parent Tremaine Brown and trustees Don Powell and Steve Trafton warn it risks erasing history and selling out the district’s values. Brown calls Dick Bivins Stadium a symbol of community legacy, while Powell fears commodifying schools damages integrity. Despite pushback, the board voted 6-1 to send the proposal to a work policy committee for further review — keeping the debate alive as Amarillo seeks financial solutions without sacrificing its soul. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Sources:https://amarillotribune.org/2026/09/15/after-heated-funding-discussion-amarillo-isd-board-defers-facility-renaming-policy-to-committee/ More coverage & latest updates:https://sources.thednn.ai/5856ce79137649f8 Report issues to [email protected].