EPISODE · Apr 21, 2026 · 13 MIN
Amayea Maat, Chief Inspiration Officer, Growth Peaks | The Jeff Crilley Show
from The Jeff Crilley Show · host RNCN
Most people get promoted because they're great at their job—not because anyone taught them how to lead. Amayea Maat has spent years coaching leaders inside Fortune 100 companies and entrepreneurial startups alike, and she's tired of the sanitized leadership advice that fills most bookshelves.Amayea is the Owner and Chief Inspiration Officer of Growth Peaks and author of the just-released Leadership: The S Bomb That They Don't Tell You. She joins Jeff Crilley to talk about what actually goes wrong when new leaders take the reins without training, why the old "my way or the highway" approach fails across every generation, and how situational leadership—understanding your people's language instead of your own—changes everything.They also get into imposter syndrome (especially for Gen Z leaders managing people twice their age), a real coaching case where Amayea helped an IT entrepreneur unstick his business and sell it successfully, and why even brilliant founders have to admit what they're bad at and let go. Plus, Jerry Jones gets some unsolicited leadership advice.Learn more at growthpeaks.net
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What this episode covers
Jeff Crilley sits down with Amayea Maat, Owner and Chief Inspiration Officer of Growth Peaks, on the launch day of her new book Leadership: The S Bomb That They Don't Tell You. Amayea draws on her extensive Fortune 100 coaching experience to explain why leadership is a separate craft from domain expertise—and why most new leaders never get trained in it....
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Amayea Maat, Chief Inspiration Officer, Growth Peaks | The Jeff Crilley Show
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