EPISODE · May 21, 2026 · 1 MIN
Amazing Concert Merch Numbers
from MBJ Enterprises LLC · host Max Baker Jr.
When people talk about big shows, they usually talk ticket sales.They don’t talk merch.Here’s a number for you.ZZ Top — two casinos — two days — almost $200,000 in merch.One merch table.Let that sink in.That wasn’t arena-level production. That was casino routing. Durant and Miami. Markets that had never seen ZZ Top up close like that. And when those towns see their name on the shirt?They buy.Hard.I ran the merch in Miami and then turned right around and ran it again in Durant. Broke records. Big numbers. Real money. Those weren’t casual buyers. That was hometown pride meeting legendary band status.And yes, you better have the right sellers.If you don’t move people through the line, you leave money sitting on the table.Compare that to the Ryman Auditorium situation — one merch table, 45-minute wait. You cap your own ceiling with poor setup. Fans will wait, but you’re throttling revenue.And here’s the kicker.The first time people saw this kind of merch performance at a casino was when we started doing it in Durant.It wasn’t just selling shirts.It was strategy.City-specific prints. Limited runs. Hometown recognition. Price structure dialed in.Same model worked for KISS in Durant too. Cleaned house.Merch isn’t an afterthought.It’s a second box office.Like, share, and follow so these stories keep getting told. #HeresTheDealPodcast #ZZTop #KISS #ConcertMerch #CasinoShows #DurantOK #MiamiOK #LiveMusicBusiness #MerchLife #RockAndRollStories #MaxBakerJr #JeffBrownenLike, share, and follow so these stories keep getting told.Follow & Connect: Max Baker Jr. Instagram @bmaddmaxx | Facebook @bmaddmaxx Jeff Brownen Facebook @jeff.brownenHere’s The Deal YouTube Channel https://www.youtube.com/@heresthedealokHere’s The Deal Podcast Website https://heresthedealok.comBuy Here’s The Deal Vintage & Collectables https://heresthedealvintagecollectables.comGet an Oklahoma Medical Marijuana Card https://medcardsmadeeasy.netConcert & Event Production Services https://bakerboyspro.comBuy Roadie CBD Balm & Oil https://bakersremedycbd.com
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When people talk about big shows, they usually talk ticket sales. They don’t talk merch. Here’s a number for you. ZZ Top — two casinos — two days — almost $200,000 in merch. One merch table. Let that sink in. That wasn’t arena-level production. That was casino routing. Durant and Miami. Markets that had never seen ZZ Top up close like that. And when those towns see their name on the shirt? They buy. Hard. I ran the merch in Miami and then turned right around and ran it again in Durant. Broke ...
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Amazing Concert Merch Numbers
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