Amazon Accused of Secret Ad Overcharging | Fresno News

California is leading a sweeping multi-state lawsuit against Amazon, accusing the tech giant of secretly inflating ad costs for millions of businesses over years — potentially pocketing billions — by hiding surcharges in its auction system. The FTC and 21 other states allege Amazon’s opaque pricing tricks advertisers into paying more while claiming to operate transparently, with higher costs likely passed on to consumers. Amazon denies wrongdoing, calling the suit baseless and financially motivated, insisting its model doesn’t mislead or burden shoppers. This high-stakes legal showdown could reshape how digital marketplaces charge and compete — with far-reaching consequences for businesses and everyday buyers alike. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/97f2598983bf6d37