Amazon Ads for Authors

With Special Guest, Janet MargotMany authors wonder whether Amazon Ads can work for your book sales. In this essential episode of the Best of Book Marketing Podcast, we sit down with Janet Margot of Book Geeks Media. As a former Amazon veteran with hands-on experience designing how book campaigns work for the book giant, Janet reveals the strategies that work, and how to decide if Amazon Ads can be a successful approach for you. If you want a truly expert take on Amazon Ads for authors from the person who used to run them at Amazon, tune in to discover how to make this unique book marketing channel work for you.Join our⁠ new ⁠Substack ⁠⁠for live chats, posts with quick tips, and a chance to pose questions to Lainey and Paulette! Join ⁠Janet Margot's newsletter⁠ to hear about her offerings.Episode Sponsor:Write Your Story in the Heart of Mexico!Lynne Golodner is the Detroit-based author of 12 books, a writing coach and retreat leader, and a marketing expert who guides authors in book marketing and career-building. Join Lynne’s ⁠⁠San Miguel de Allende Writer’s Retreat ⁠- January 17-24, 2026⁠Immerse yourself in the magic of San Miguel de Allende, a UNESCO World Heritage city recently named Best City in the World by Travel & Leisure! This intimate experience—limited to just 16 writers—features dynamic large and small-group workshops, one-on-one mentoring, and exclusive access to the stunning Casa de la Noche, a historic boutique hotel with art-filled rooms, lush gardens, and inspiring spaces to write. Lainey's Marketing Program for Authors!Building a successful book launch is possible as a new author—even without a massive social media following.In the 12 Weeks to Book Launch Success mastermind program, Lainey works one on one with a group of authors and help you create a plan to successfully launch your book. And there's a scholarship program!All the info here! ⁠12 Weeks to Book Launch Success