Amazon Ads Goes Full-Funnel, Target Joins the Deal Wars, and AI Eats SEO’s Lunch

Send us Fan MailThis week on Selling on Giants – eCommerce News & Updates, we’re diving into the biggest shifts shaping marketplace strategy for Q4 and beyond.AI search is officially changing the SEO game. SEMrush says AI-driven search tools like Google AI Overviews, ChatGPT, and Perplexity will surpass traditional Google traffic by 2028—and those clicks will be worth more than ever. We break down what that means for content strategy, conversions, and how to write pages that AIs actually quote.Then we turn to Amazon, which is quietly building the most complete ad stack in retail media history. From the invite-only Creator Program to the new Complete TV buying experience inside DSP, Amazon is fusing influencer marketing, streaming TV, and data analytics into one full-funnel ecosystem. We’ll unpack the new AI-powered “text-to-SQL” feature in Amazon Marketing Cloud, the SiriusXM partnership bringing Pandora and SoundCloud to DSP, and how Adobe Express is now directly connected to Amazon Ads for lightning-fast creative production.Walmart’s not standing still either. They’re rolling out a new Negative Feedback Rate metric and doubling down on food traceability under FSMA 204. And in true retail chess fashion, Target just entered the battlefield with its own Circle Week—running October 5 through 11—to compete head-on with Amazon’s Prime Big Deal Days.Other headlines include Amazon’s DD+7 payout delay, the new Returns Insights dashboard, and why beauty conglomerates like Coty, L’Oréal, and Estée Lauder are trimming portfolios to stay profitable.If you’re a brand, agency, or operator trying to stay ahead in the ever-changing world of Amazon, Walmart, and Target, this episode will help you connect the dots.Subscribe to the Selling on Giants newsletter for weekly insights, seller tools, and strategy breakdowns at SellingOnGiants.com/newsletter.