Amazon Algorithm Secrets That Separate Bestsellers from the Slush Pile
from Novel Marketing
Authors talk about “the algorithm” the way the little aliens in Toy Story talk about “the claw.” Does the algorithm randomly choose your book, or is someone else controlling the claw? In this week’s episode, you’ll discover what we know about how Amazon decides which books to show, and how to get your book in front of the readers most likely to love it. In this episode, you’ll learn: How Amazon “decides” which book recommendations to give shoppers Which readers you should persuade to click Amazon’s “buy now” button, and which you should sell to yourself How Amazon’s algorithm is changing and tips to help you adapt your strategy If your book is on Amazon, this episode is not optional listening. Poor optimization can quietly poison the recommendation engine against you. Listen in or read the blog version to keep your book in front of your Timothy. Support the show
Embed this episode
What this episode covers
Authors talk about “the algorithm” the way the little aliens in Toy Story talk about “the claw.” Does the algorithm randomly choose your book, or is someone else controlling the claw? In this week’s episode, you’ll discover what we know about how Amazon decides which books to show, and how to get your book in front of the readers most likely to love it. In this episode, you’ll learn: How Amazon “decides” which book recommendations to give shoppersWhich readers you should persuade to click Ama...
Chapters
- 0:00 Introduction
- 0:53 How Algorithms and Machine Learning Work
- 5:48 What is the difference between the A9, A10, and A11 Amazon Algorithms?
- 7:29 Different Algorithms for Different Customers
- 7:53 #1 Amazon's Recommendation Engine
- 21:43 #2 Amazon Search
- 30:31 #3 Amazon's Bestseller Algorithm
- 40:06 Amazon Algorithm Superstitions
No transcript yet.