Amazon & Roku's Ad Network + Influencer Lawsuit + Apple's F1 Movie + Sprout Social | Meme Team 011

In this episode of the Meme Team Podcast, Amanda and Sonia discuss:- the evolving landscape of TV advertising- the recent class action lawsuit against Alo Yoga for misleading influencer promotions- the strategic shifts in Apple's marketing approach, particularly in film- insights from Sprout Social's annual report on social media trendsChapters00:00 Introduction and Podcast Overview01:21 Deloitte's Unique Employee Benefits05:55 Taylor Swift's Community Engagement06:03 Amazon and Roku's CTV Partnership18:08 The Future of Targeted Advertising19:55 The Quest for the Perfect Romper23:05 The Power of AI in Fashion Discovery24:47 The Evolution of TV Advertising25:46 Alo Yoga's Legal Troubles29:50 The FTC and Influencer Marketing36:14 The Ethics of Influencer Advertising40:36 Influencer Marketing and Consumer Perception43:06 Apple's Marketing Strategy in Film57:08 Insights from Sprout Social's Annual ReportFollow us on LinkedIn, Twitter/X, and Instagram:Sonia Baschez - @soniabaschezAmanda Natividad - @amandanatMore about Sonia's consulting firm: bendgrowth.coMore about Amanda and her newsletter: amandanat.comMore about Meme Team: memeteampodcast.com