Amazon: How to Strengthen Book Sales & Discoverability

Amazon is still the world’s largest bookseller, so naturally, many independent publishers and author publishers want to know how they can succeed on the platform. IBPA is always working to help indie publishers take their businesses to the next level, so we invited Firebrand Technologies’ Director of Sales and Education Joshua Tallent as a guest on “Inside Independent Publishing (with IBPA)” to share his expertise. He discusses how the Amazon search algorithms work to garner more exposure for your books, how Amazon sales ranks are calculated, smart strategies for Amazon advertising, and more.PARTICIPANTSJoshua Tallent is the Director of Sales and Education at Firebrand Technologies, where his focus is on helping publishers of all sizes find solutions to their workflow and metadata problems. Joshua’s background is deeply rooted in ebook development, metadata, and other publishing technologies, and he is an acclaimed teacher and guide on the role of data in publishing. He serves as the Chair of the BISG Board of Directors and is the host of the BookSmarts Podcast, which features practical discussions and interviews about publishing data and technologies. In his spare time, Joshua enjoys teaching Bible studies, playing complex board games, and fiddling with his home automation system.Independent Book Publishers Association is the largest trade association for independent publishers in the United States. As the IBPA Director of Membership & Member Services, Christopher Locke assists the 3,600 members as they travel along their publishing journeys. Major projects include managing the member benefits to curate the most advantageous services for independent publishers and author publishers; managing the Innovative Voices Program that supports publishers from marginalized communities; and hosting the IBPA podcast, “Inside Independent Publishing (with IBPA).” He’s also passionate about indie publishing, because he’s an author publisher himself, having published two novels so far in his YA trilogy, The Enlightenment Adventures.LINKSLearn more about the many benefits of becoming a member of Independent Book Publishers Association (IBPA) here: https://www.ibpa-online.org/page/membershipMake sure to check out Firebrand Technologies at:https://firebrandtech.comAlso, check out the BookSmarts Podcast at: https://booksmartspodcast.com/Follow IBPA on:Facebook – https://www.facebook.com/IBPAonlineX – https://twitter.com/ibpaInstagram - https://www.instagram.com/ibpalovesindies/