Amazon is Everywhere

The American Consumer keeps proving, time and again, it has some serious resiliency. That was on display last weekend as people from coast-to-coast were scooping up deals in their shopping baskets as the Holiday season commenced. Many continue to purchase on the go or from their couch. Online sales now account for over 15% of retail today. That number keeps growing. Online sales for Cyber Week, driven by the 5 days from Thanksgiving, increased 7.8% compared to last year. In total, $38 Billion was spent online. Nearly $100 Billion was spent in the whole month of November. But people still hit the stores, including our very own Meredith Rosen and her trusty sidekick Roxanne. Physical retail store traffic was up 1.5% for the Black Friday Weekend. There were 120 Million others that joined Rox and Mere. Well sort of. Of course, they were scattered throughout shopping malls nationwide. They weren't all in Marin County like the Rosens.