Amazon Just Entered the Travel Booking Business

Amazon brings travel booking inside Alexa with Priceline as an early partner, American Express buys Europe's biggest restaurant reservation platform and the real reason is fascinating, and IHG becomes the third major hotel chain to launch AI search. On today's Skift Daily Briefing, Sarah Dandashy breaks down why Amazon's travel move could succeed where every other AI platform has stalled, how Amex is using restaurant reservations as a funnel to identify and recruit its next generation of premium cardholders, and why the race to launch AI search among hotel chains is accelerating faster than anyone expected. Articles Referenced: Honorable Mention: @AskAConcierge on IGAmazon's Alexa Is Trying to Sell Trips Inside a Chat. Priceline Is an Early Test.Why American Express Wants to Buy TheFork: New CardmembersIHG Joins Hilton and Marriott With AI Search Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.