Amazon Lands NFL Streaming Rights...So What?

Amazon lands NFL streaming rights...So what? And...Should Twitter be charging? Plus, rants and raves about Netflix's new ratings system, the value of authenticity (or lack thereof) in Pepsi's aborted new campaign, and more. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media. This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com. Sources: https://www.recode.net/2017/4/4/15184100/nfl-amazon-football-games-thursday-streaming-watch-live-prime-twitter https://www.theinformation.com/why-twitter-should-start-charging?shared=ZuAdvrt-j5Q http://www.hollywoodreporter.com/news/pepsi-apologizes-pulls-kendall-jenner-protest-ad-criticism-991367