Amazon Listing Optimization in the AI Era | Working Session with Jon Tilley of ZonGuru

Send us Fan MailFor years, brands focused on keyword density, search volume, and traditional SEO tactics. But Amazon's product discovery engine is evolving, and AI is changing how listings are understood, ranked, and recommended.In this episode of Selling on Giants, Will Haire sits down with Jon Tilley of ZonGuru for a live working session exploring the future of Amazon listing optimization. Instead of another theory-heavy discussion, they demonstrate how AI is reshaping product listings and why many brands are still optimizing for an Amazon algorithm that no longer exists.Using a real client example, they walk through how AI analyzes brand positioning, customer reviews, competitors, and product attributes to build listings that are designed for both human conversion and machine understanding.What You'll Learn: Why keyword-first Amazon listings are becoming outdated  How AI-driven product discovery is changing Amazon SEO  The difference between keyword optimization and structured product understanding  Why listing structure matters more than keyword stuffing  How AI analyzes reviews, competitors, and brand positioning  A live demonstration of ZonGuru's Helix AI transformation process  Practical strategies brands can implement today Whether you're an Amazon seller, brand owner, agency, or eCommerce marketer, this episode will help you prepare for the next evolution of Amazon search and product discovery.https://www.zonguru.com/https://www.linkedin.com/company/zonguru/Subscribe for weekly conversations with industry leaders covering Amazon strategy, retail media, AI, eCommerce growth, and marketplace innovation.