Amazon PPC a fondo en 2023 | Masterclass con Guillermo Martinez | Podcast #7

from El Podcast de Marketplace Lab · host Eric Vela

📩 Nuestra Newsletter 🌐 Contacto Marketplace Lab https://bit.ly/43zM2tg Hoy volvemos a traer a Guillermo Martinez para hablar de Amazon ADS. En concreto, vamos a ver desde como planteamos el presupuesto para nuestras campañas, pasando por los diferentes tipos de campañas que existen en Amazon ADS. Una verdadera Masterclass sobre Amazon PPC INDICE 00:01:07 Como gestionar el Advertising en Prime Day 00:10:17 Como gestionar el presupuesto de las campañas 00:17:20 Emplazamiento de nuestras campañas 00:20:30 Distribución de campañas SP vs SD vs SB 00:25:00 Que son las campañas Sponsored Products 00:31:07 Que son las campañas Sponsored Display 00:33:55 Campañas de Remarketing en Sponsored Display 00:37:00 Que son las campañas Sponsored Brands 00:40:28 Importancia de tener una store en Amazon 00:43:16 Cuando hay que revisar las campañas de Sponsored Ads 00:51:42 Bulk Files para analizar y optimizar nuestras campañas 00:59:44 TIP para tus campañas de Ads

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This episode was published on July 12, 2023.

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