Amazon PPC Attribution Window Blind Spots That Kill ROAS ...

What this episode covers

Most Amazon sellers measure ROAS on a 7-day click window, but that can misattribute sales by 15-25%. Lucas and Luna dig into the default 7-day attributed window vs. the 14-day view-through window, using a real case of a supplement brand that saw its actual ROAS drop from 4.2 to 3.1 after switching to the correct window. They explain when to use each window, why Amazon defaults to the shortest one, and how to audit your own campaigns for hidden ROAS inflation. If you run Amazon PPC, this one metric tweak could save you from scaling a losing campaign. #AmazonPPC #ROAS #AttributionWindow #PPCAudit #EcommerceMarketing #PerformanceMarketing #Marketing #FexingoBusiness #BusinessPodcast #AdSpend #DataDriven #AmazonSeller #PPCMetrics #Advertising #ConversionWindow #ViewThroughAttribution #ClickAttribution #PaidAds Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?

This episode is 6 minutes long.

When was this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode published?

This episode was published on June 29, 2026.

What is this episode about?

Most Amazon sellers measure ROAS on a 7-day click window, but that can misattribute sales by 15-25%. Lucas and Luna dig into the default 7-day attributed window vs. the 14-day view-through window, using a real case of a supplement brand that saw its...

Can I download this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.