Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

In episode 85 of Performance Marketing with Fexingo, Lucas and Luna tackle a subtle but costly ROAS blind spot: cross-selling in Amazon PPC. When a customer buys a tent, do you keep bidding on 'tent' to sell them tent accessories? Most sellers do, and it wrecks their return on ad spend. Lucas walks through the math: the difference between acquisition ROAS (1.5x) and cross-sell ROAS (often 10x+), why Amazon's attribution model hides the problem, and a practical fix using Sponsored Display and audience segmentation. He cites a real example from an outdoor gear seller who reallocated 30% of their budget from broad keyword bids to targeted cross-sell campaigns and doubled their blended ROAS in 90 days. Luna pushes back on segmentation complexity and data lag. The episode closes with a question: is your PPC strategy optimized for the first sale or the profit from lifetime purchases? #AmazonPPC #CrossSell #ROAS #SponsoredDisplay #Attribution #PerformanceMarketing #Ecommerce #PPCBlindSpot #AmazonAds #LifetimeValue #AdvertisingStrategy #ProfitOptimization #Business #Marketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna reveal an often-overlooked Amazon PPC audience targeting blind spot that silently drains ROAS: the failure to layer audience segments on top of keyword campaigns. Using a concrete example of a $2 million brand selling premium skincare, they walk through how broadcast keyword targeting wastes budget on irrelevant shoppers, while a layered audience-plus-keyword strategy cuts ACOS from 32% to 18% in six weeks. They break down the mechanics of Amazon's audience overlap, the 'lookalike' concept within the Amazon ecosystem, and the exact bid-modifier logic that makes the tactic work. If you run Amazon PPC and have never paired your keyword campaigns with audience exclusions or inclusions, this episode will change how you structure your account. #AmazonPPC #PerformanceMarketing #PPCStrategy #ROAS #AudienceTargeting #EcommerceAds #AdBlindSpot #ACOS #PPCOptimization #AmazonAdvertising #SponsoredBrands #SponsoredDisplay #LookalikeAudiences #BidModifiers #Marketing #FexingoBusiness #BusinessPodcast #DigitalAds Keep every episode free: buymeacoffee.com/fexingo

Most Amazon sellers optimize bids by search term but ignore the clock. In this episode, Lucas and Luna break down why time-of-day bid adjustments are one of the biggest untapped ROAS levers. Using a real example from a kitchen-gadget brand, Lucas shows how conversion rates spike between 7 PM and 10 PM on weekdays but stay flat all weekend. Luna pushes back on whether Amazon's attribution window makes hourly data reliable. They walk through a simple spreadsheet test any seller can run today, and discuss why the 'set it and forget it' crowd is leaving 15-20% ROAS on the table. No fluff, just numbers. #AmazonPPC #TimeOfDayBidding #ROAS #PPCStrategy #AmazonAds #PaidAds #Marketing #FexingoBusiness #BusinessPodcast #Dayparting #BidAdjustments #ConversionRate #AmazonSellers #Ecommerce #AdOptimization #DataDriven #KitchenGadgets #HourlyBidding Keep every episode free: buymeacoffee.com/fexingo

Most Amazon sellers measure ROAS on a 7-day click window, but that can misattribute sales by 15-25%. Lucas and Luna dig into the default 7-day attributed window vs. the 14-day view-through window, using a real case of a supplement brand that saw its actual ROAS drop from 4.2 to 3.1 after switching to the correct window. They explain when to use each window, why Amazon defaults to the shortest one, and how to audit your own campaigns for hidden ROAS inflation. If you run Amazon PPC, this one metric tweak could save you from scaling a losing campaign. #AmazonPPC #ROAS #AttributionWindow #PPCAudit #EcommerceMarketing #PerformanceMarketing #Marketing #FexingoBusiness #BusinessPodcast #AdSpend #DataDriven #AmazonSeller #PPCMetrics #Advertising #ConversionWindow #ViewThroughAttribution #ClickAttribution #PaidAds Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna uncover one of the most overlooked ROAS killers in Amazon PPC: the 'same as inventory' blind spot. When your ad campaign targets keywords that match exactly what's in stock, you might think that's efficient. But actually, it can cause severe cannibalization of organic sales, inflate ACOS, and misallocate budget. Using the example of a seller in the competitive 'wireless earbuds' category, they walk through how a specific data-logic error — where the campaign logic couldn't distinguish between organic and paid attribution for identical ASINs — led to a 22% drop in blended ROAS over a 90-day window. They explain the fix: a structural separation between 'stock-mirror' campaigns and 'discovery' campaigns. This episode is essential for any seller running Sponsored Products with broad or phrase match. No fluff, just a concrete blind spot you can fix today. #AmazonPPC #PPCBlindSpot #ROAS #SameAsInventory #SponsoredProducts #AmazonAds #PPCMistakes #AdCannibalization #OrganicSales #ACOS #Ecommerce #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #PPCTips #AmazonSeller #AdOptimization Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna examine a hidden profit killer in Amazon advertising: rising cost-per-click (CPC) rates that quietly erode ROAS even when sales look strong. Using the lawn-and-garden category as a case study, they show how CPCs jumped 23% year-over-year between Q1 2025 and Q1 2026, driven by increased advertiser density and Amazon's shift toward video ad placements. The episode walks through a concrete method to calculate your true break-even CPC, identify when your bids are being inflated by competitive pressure versus algorithmic changes, and adjust campaign structure to protect margins. No generic advice—just a specific diagnostic you can run in Seller Central today. #AmazonPPC #CostPerClick #CPCInflation #ROAS #AmazonAdvertising #PaidSearch #PPCMetrics #Ecommerce #DigitalMarketing #SellerCentral #MarketingStrategy #AdSpend #ProfitMargins #LawnAndGarden #VideoAds #FexingoBusiness #BusinessPodcast #PerformanceMarketing Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dive into a common but overlooked performance marketing pitfall: over-reliance on rule-based bid automation inside Amazon PPC. They break down why simplistic 'if performance metric > X, then adjust bid by Y%' logic often destroys ROAS at scale, especially in categories with volatile search term dynamics. Using a real-world example of a supplement brand that saw ACOS jump from 22% to 41% after setting a seemingly sensible rule to increase bids on high-converting terms, they explain the hidden feedback loops and metric lags that turn automation against you. The episode covers alternative approaches like portfolio-level pacing and manual review cadences. Perfect for advertisers who want to keep automation as a tool, not a crutch. #AmazonPPC #PerformanceMarketing #BidAutomation #ROAS #ACOS #RuleBasedBidding #AdTech #Ecommerce #PaidAds #AmazonAdvertising #MarketingBlindSpots #FexingoBusiness #BusinessPodcast #DigitalMarketing #PPC #AmazonSeller #MarketingStrategy #AdOptimization Keep every episode free: buymeacoffee.com/fexingo

Episode 78 of Performance Marketing with Fexingo dives into a hidden ROAS drain: search term level budgeting. Lucas and Luna unpack why standard campaign budgets can misallocate spend, revealing how a $50 daily budget on a 'shoes' campaign might waste 60% on broad terms while starving high-converting exact-match queries. They walk through a real example from a supplement brand that saw ROAS jump 140% by capping spend per search term. Learn the simple spreadsheet fix and why Amazon's default logic favors volume over profit. This episode is packed with actionable data: how to set term-level caps, when to use portfolio budgets instead, and why this blind spot hits new sellers hardest. If you manage Amazon PPC, this is the one overlooked lever that can rebalance your entire account. #AmazonPPC #PPCBudgeting #SearchTermAnalysis #ROAS #AmazonAdvertising #PerformanceMarketing #PaidAds #EcommerceAds #AmazonSeller #PPCOptimization #AdSpend #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #AmazonFBA #PPCTips Keep every episode free: buymeacoffee.com/fexingo

Episode 77 of Performance Marketing with Fexingo dives into dayparting for Amazon PPC — specifically, how adjusting bids by hour of day can recover wasted ad spend and improve ROAS. Lucas and Luna break down a real example: a supplement brand that shifted 15% of its budget from low-conversion overnight hours to peak buying windows between 7 PM and 10 PM, netting a 22% improvement in ROAS in under two weeks. They discuss the data requirements, the risk of over-optimization, and how to set up dayparting rules without overcomplicating your campaign structure. If you are running Sponsored Products on Amazon and have never looked at your conversion rate by hour, this episode will show you exactly where the blind spot is — and how to fix it. #AmazonPPC #Dayparting #ROAS #PaidAds #PerformanceMarketing #SponsoredProducts #AdOptimization #Ecommerce #AmazonAdvertising #BidManagement #ConversionRate #AdSpend #SupplementBrand #PeakHours #AdBlindSpot #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Most Amazon advertisers assume unspent daily budget automatically rolls over to help scale winning campaigns. But Amazon Portfolios actually treat budget pools differently than you think — and the rules changed late last year. Lucas and Luna break down the exact mechanism: how Portfolio budget rollover works, why it creates phantom ROAS when you're over-budget on one campaign and under on another, and the one thing sellers must check in their campaign manager before July 1 to avoid a sudden spend cliff. Includes a real example from a supplement brand that lost 40% of its impression share for two days because rollover logic burned their weekly cap. Plus, how to build a manual budget buffer that sidesteps the whole problem. #AmazonPPC #BudgetRollover #ROAS #PerformanceMarketing #FexingoBusiness #BusinessPodcast #AmazonAdvertising #PortfolioBudget #AdSpend #SupplementBrand #ImpressionShare #CampaignManager #DailyBudget #WeeklyBudget #Ecommerce #PaidAds #MarketingStrategy #Podcast Keep every episode free: buymeacoffee.com/fexingo

Episode 75 of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations. Lucas and Luna drill into a specific, overlooked lever inside Amazon PPC — ad placement modifiers for Top of Search, Product Pages, and Rest of Search. Most advertisers set and forget placement premiums based on early campaign data, but Lucas shows how a mid-size home goods brand found that Top of Search placement was actually underperforming for their highest-converting keywords. They walk through the exact analysis: pulling placement-level ROAS from the campaign manager, comparing it to overall campaign ROAS, and discovering that a 50% premium on Top of Search was cannibalizing organic sales. The episode centers on a concrete before-and-after: brand had 3.2x blended ROAS, but Top of Search placement ROAS was 2.1x — worse than Rest of Search at 3.8x. By dialing back the Top of Search premium to 20% and reallocating budget to Product Page placement, they lifted blended ROAS to 3.6x in three weeks. No theory — just numbers, a clean audit process, and a tactical path to stop paying extra for clicks that don't convert. #AmazonPPC #AdPlacement #ROAS #TopOfSearch #ProductPagePlacement #RestOfSearch #PlacementPremium #PPCOptimization #PerformanceMarketing #PaidAds #Marketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #HomeGoods #KeywordAnalysis #BidManagement #AdSpendEfficiency Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna break down an overlooked ROAS drain in Amazon PPC: the placement premium. Using a real-world case of a supplement seller spending $12,000 per month on top-of-search placements, they show how default bid multipliers (like +50% or +100%) often push ACOS above 40% without the seller realizing. They walk through how to diagnose the problem using placement reports, how to set strategic multipliers based on marginal return instead of vanity metrics, and why Amazon's default recommendations are designed for Amazon's revenue, not yours. Specific tactics include bid-by-placement audits, tiered multipliers, and the 'breakeven multiplier formula' any seller can apply in five minutes. This episode complements prior deep dives on campaign structure, search term isolation, and negative keywords by adding the placement-level lever most sellers ignore. #AmazonPPC #PlacementPremium #ROAS #ACOS #TopOfSearch #BidMultipliers #PPC #PerformanceMarketing #AmazonAdvertising #Sellers #Ecommerce #FBA #AdSpend #Profitability #Marketing #FexingoBusiness #BusinessPodcast #PaidAds Keep every episode free: buymeacoffee.com/fexingo

Episode 73 of Performance Marketing with Fexingo exposes a costly mistake in Amazon PPC: failing to negative-target competing brands that siphon your ad spend. Lucas and Luna break down a real case—a premium coffee brand that saw 18% of its Sponsored Brands budget wasted on searches for 'Starbucks' and 'Peet's'—and explain how to set up brand-level negatives in your campaigns without accidentally blocking relevant category terms. They walk through the exact steps: pulling search term reports, identifying brand queries by pattern (e.g., 'Nike' vs. 'nike running shoes'), and applying negatives at the campaign level versus portfolio level. They also cover the nuance of brand hijack scenarios and how to avoid over-negativing when your product is a direct competitor. By the end, you'll know how to protect your ROAS from brand bleed—a blind spot most sellers overlook until their ACOS spikes. #AmazonPPC #NegativeKeywords #BrandTargeting #ROAS #PPCBlindSpot #SponsoredBrands #AdWaste #CoffeeBrand #Starbucks #Peets #FexingoBusiness #BusinessPodcast #PerformanceMarketing #EcommerceAds #AmazonSellers #ACOS #SearchTermReport #AdSpendEfficiency Keep every episode free: buymeacoffee.com/fexingo

Your Amazon PPC ads might be funding a counterfeit seller. In this episode, Lucas and Luna uncover how brand hijackers siphon your search term traffic, inflate your cost-per-click, and tank your ROAS. They walk through a real case of a kitchen-gadget brand that lost 40% of its Ad Sales to a hijacker who piggybacked on their branded keywords, then detail the fix: a two-pronged approach of aggressive negative keyword exact-match targeting and a test purchase program through Amazon Transparency. Specific numbers, a step-by-step audit, and the one reporting column on the Sponsored Ads dashboard you are probably ignoring. If you sell on Amazon, this episode could save you thousands in wasted spend. #AmazonPPC #BrandHijack #ROAS #SponsoredAds #NegativeKeywords #AmazonTransparency #Counterfeit #AdWaste #PPCBlindSpot #SellerCentral #BrandRegistry #AdSpend #Marketing #Business #Ecommerce #FexingoBusiness #BusinessPodcast #PerformanceMarketing Keep every episode free: buymeacoffee.com/fexingo

Episode 71 of Performance Marketing with Fexingo dives into the hottest marketing challenge of mid-2026: how to run Amazon PPC for products with a zero-day shelf life. Lucas and Luna break down the example of a premium ice cream brand that launched on Amazon Fresh in March 2026 and hit a 4.2x ROAS ceiling because of spoilage-driven inventory constraints. They walk through the exact campaign structure — a separate 'Today Only' Sponsored Products campaign with a 50 percent bid multiplier, ad copy that screams 'ships frozen, arrives frozen,' and a dayparting schedule tied to delivery windows. They also reveal why this brand's search term impression share collapsed at 2 PM daily and how they fixed it with a campaign budget rule. No fluff, just tactical data for sellers in perishable, event-based, or flash-sale categories. #AmazonPPC #AmazonFresh #PerishableGoods #ZeroDayShelfLife #SponsoredProducts #Dayparting #BidMultiplier #CampaignBudget #SearchTermImpressionShare #FrozenFood #IceCream #Ecommerce #PerformanceMarketing #PaidAds #ROAS #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

Episode 70 of Performance Marketing with Fexingo. Lucas and Luna break down a largely ignored metric in Amazon PPC: new-to-brand (NTB) orders and how they distort ROAS calculations. Using a case study of a supplement seller who saw 35% NTB rate but cut campaigns because blended ROAS looked weak, they explain why ignoring NTB leads to underinvesting in upper-funnel tactics like Sponsored Brands and Sponsored Display. They also share a simple spreadsheet method to recalculate ROAS including lifetime value from new customers. Essential listening for any Amazon seller managing PPC in June 2026. #AmazonPPC #NewToBrand #ROAS #SponsoredBrands #SponsoredDisplay #LifetimeValue #Ecommerce #PerformanceMarketing #PPC #AmazonAdvertising #CustomerAcquisition #Attribution #MarketingMetrics #FexingoBusiness #BusinessPodcast #Marketing #AmazonSeller #AdStrategy Keep every episode free: buymeacoffee.com/fexingo

In Episode 69 of Performance Marketing with Fexingo, Lucas and Luna dig into a hidden ROAS killer on Amazon: negative keywords that are too broad or too aggressive. They walk through a real example of a supplement seller who accidentally negated 'probiotic capsules' while trying to block 'probiotic gummies' — and lost 23% of eligible impressions. They explain the difference between negative exact, negative phrase, and negative broad match, and why Amazon's default suggestion to 'add as negative' can be dangerous at scale. They also cover a smarter workflow: auditing search term reports for false negatives, using campaign-level exclusions sparingly, and leveraging negative keyword lists for brand safety without choking discovery. If you manage Amazon PPC and want to scale without leaking ROAS through a self-inflicted blind spot, this one is for you. #AmazonPPC #NegativeKeywords #ROAS #PaidAds #PerformanceMarketing #Ecommerce #AmazonAdvertising #PPCMistakes #KeywordStrategy #SearchTermReport #AdScale #Marketing #FexingoBusiness #BusinessPodcast #DigitalMarketing #AmazonSeller #PPCOptimization #AdBlindSpots Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna uncover a hidden ROAS drain in Amazon PPC: the bid automation rules that many sellers set and forget. They walk through a real example of a kitchen-gadget brand whose automated 'dynamic bids down only' strategy was capping impression share on high-converting search terms while overspending on low-value queries. The episode drills into the mechanic, why the platform's default automation is profit-optimized for Amazon, not for the advertiser, and a specific audit process to identify the blind spot. Lucas shares a three-step fix: segment search terms by ROAS tier, layer portfolio-level bid caps, and run a two-week A/B test on manual vs. automated bidding. No hype, just a concrete operational tactic for experienced Amazon sellers who suspect their ROAS is leaving money on the table. #AmazonPPC #BidAutomation #ROAS #PPCStrategy #AmazonAdvertising #PayPerClick #EcommerceAds #PPCOptimization #BidManagement #SearchTermAnalysis #DynamicBidding #SponsoredProducts #AdBlindSpot #Marketing #DigitalMarketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna uncover a hidden ROAS drain in Amazon PPC: most advertisers optimize at the campaign level, but the real leverage is at the search term level. Lucas explains how a single search term can ruin a campaign's ROAS without being visible in aggregate data, using a concrete example from a home goods brand. Luna challenges whether this level of granularity is worth the time. The conversation covers how to find these 'ROAS vampires' using search term reports, why broad match campaigns hide them, and a simple rule of thumb for isolating terms that cost more than your target ACOS. If you manage Amazon PPC, this episode could save your next month's profitability. #AmazonPPC #ROAS #SearchTermAnalysis #PPCOptimization #ACOS #PaidAds #PerformanceMarketing #Ecommerce #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing #DigitalAdvertising #SponsoredAds #CampaignStructure #KeywordMining #AdSpend #Profitability Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a costly but overlooked ROAS killer: campaign budget management on Amazon. Lucas explains how daily budgets that roll over into a monthly reset cycle create a fixed sum that, once spent, stops your ads cold — even on your best-converting hours. He contrasts this with Meta and Google's average daily budget system, which smooths spend over time and lets high-traffic days over-deliver. Lucas walks through a concrete example: a $100 daily budget that hits its cap by 3 PM on Prime Day, leaving six prime shopping hours unfunded. He recommends using lifetime budgets or portfolio budget rules to keep your ads running on high-traffic days, or at minimum checking your monthly reset date and adjusting daily budgets upward for peak periods. Luna challenges whether raising daily budgets just burns cash faster, and Lucas responds with a data threshold: if your return on ad spend is above your target, increasing budget often scales profitably. Listeners leave with one actionable fix — audit their monthly reset date today — and a better understanding of why Amazon's budget structure is fundamentally different from other platforms. #AmazonPPC #PPCManagement #ROAS #CampaignBudget #DailyBudget #MonthlyReset #PrimeDay #AmazonAdvertising #PerformanceMarketing #PaidAds #MarketingStrategy #Ecommerce #AdBudgeting #BudgetManagement #LifetimeBudget #PortfolioBudget #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

In Episode 65 of Performance Marketing with Fexingo, Lucas and Luna tackle a costly mistake that even experienced Amazon sellers make: launching a new product and expecting positive ROAS from day one. Lucas explains why the first 60 to 90 days of a new ASIN are actually a research phase, not a profit phase, and how treating them as such can save thousands in wasted ad spend. He breaks down the concept of 'acquisition cost per search term' and why bidding for top-of-search placements on day one is like planting seeds and then digging them up to see if they've grown. Luna pushes back: when do you actually know a keyword is working? Lucas reveals a data-driven answer: you need at least 100 clicks and 10 attributed sales per search term before you can trust the signal. The episode covers a real-world example: a seller launching a premium insulated mug who lost $8,000 in 30 days by chasing ROAS, then flipped to breakeven by reallocating budget to long-tail branded queries and sponsored brand video. Lucas also flags the Amazon PPC attribution lag — sales reported on day three were actually earned on day one — and how that distorts early ROAS. The conversation ends with a three-step launch framework: phase one (broad, low bids, day 1–30), phase two (harvest winners, day 31–60), phase three (scale and optimize, day 61–90). If you've ever launched a product and felt like your ads were bleeding cash for no reason, this episode explains why and what to do about it. #AmazonPPC #ROAS #NewProductLaunch #AmazonSellers #PPCStrategy #Ecommerce #PerformanceMarketing #AmazonAdvertising #SearchTermAnalysis #AttributionLag #SponsoredBrandVideo #LongTailKeywords #AdBudget #KeywordResearch #Marketing #FexingoBusiness #BusinessPodcast #AmazonFBA Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dig into dayparting for Amazon PPC — the practice of adjusting bids by hour of day to capture peak conversion windows. Most sellers leave bids flat 24/7, missing 15-20% potential ROAS lift. Using a real case of a kitchen-gadget brand that shifted ad spend to 6pm-10pm and saw ACOS drop from 28% to 22%, they explain how to pull campaign-level daypart reports, spot your brand's conversion curve, and set bid multipliers that don't wreck your organic rank. No third-party tools required — just the Amazon Ads console and a spreadsheet. The hosts also tackle the common fear: won't turning off bids at 3am cost me the late-night impulse buyer? Answer: test it on one campaign first, measure seven-day attributed sales, and you'll have your answer in two weeks. #AmazonPPC #Dayparting #ROAS #ACOS #BidManagement #PaidAds #Ecommerce #AmazonAds #PPCStrategy #AdScheduling #ConversionRate #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #SponsoredProducts #SearchTermAnalysis #AdOptimization Keep every episode free: buymeacoffee.com/fexingo

Episode 63 of Performance Marketing with Fexingo tackles a common yet costly Amazon PPC mistake: lumping all matching search terms into a single campaign. Lucas and Luna walk through a real case study of a kitchen gadget seller who saw blended ROAS of 3.5x but discovered that their exact-match branded terms drove 8x ROAS while broad-match competitor terms barely broke even at 1.2x. By isolating search terms into separate campaigns by match type and performance tier, the seller lifted overall ROAS to 5.1x without increasing total spend. The episode explains the campaign structure shift, how to set up the isolation framework in Amazon Ads Manager, and why most sellers overlook this blind spot because of campaign management convenience. Practical tips for data-driven segmentation and bid optimization for each tier. #AmazonPPC #SearchTermIsolation #ROAS #PPCStrategy #AmazonAdvertising #SponsoredProducts #CampaignStructure #PaidAds #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Ecommerce #AmazonSeller #DigitalMarketing #AdOptimization #BidManagement #MarketingTips #DirectResponse Keep every episode free: buymeacoffee.com/fexingo

Episode 62 of Performance Marketing with Fexingo tackles a ROAS drain that flies under the radar: search term clustering. Lucas and Luna break down how Amazon's algorithm rewards tightly themed ad groups, why lumping similar-but-not-identical terms into one campaign wastes spend, and how to restructure. They walk through a real example—a seller with 150 terms for 'leather notebook' and 'leather journal'—and show how splitting by purchase intent lifted ROAS by 18 percent in six weeks. Specific, actionable, no fluff. #AmazonPPC #SearchTermClustering #ROAS #PaidAds #PerformanceMarketing #AmazonAdvertising #AdStructure #KeywordStrategy #IntentTargeting #AdSpendEfficiency #Ecommerce #SellerCentral #SponsoredProducts #CampaignOptimization #DataDriven #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

Episode 61 of Performance Marketing with Fexingo uncovers a frequently overlooked lever in Amazon PPC: search term capping limits. Lucas walks through a real case from a mid-six-figure supplement brand where unconstrained spend on a few high-volume terms led to a 40% ROAS drop. He explains how Amazon's default 'no cap' structure lets top-of-funnel terms drain budget from profitable long-tail queries. Luna challenges whether capping might kill scale, and Lucas shows exactly how to set term-level spend limits using portfolio bid adjustments and campaign-level caps. Practical takeaway: a simple spreadsheet formula to flag terms hitting diminishing returns. No fluff, just a specific tactic that can recover 15-20% of wasted ad spend. #AmazonPPC #SearchTermCapping #ROAS #PaidAds #PerformanceMarketing #PPCMistakes #AdSpendOptimization #EcommerceAds #DigitalMarketing #PPCStrategy #FexingoBusiness #BusinessPodcast #Marketing #LucasAndLuna #SupplementBrand #LongTailKeywords #BidManagement #AdFatigue Keep every episode free: buymeacoffee.com/fexingo

Episode 60 of Performance Marketing with Fexingo digs into a specific, actionable lever for improving Amazon PPC ROAS: ad copy that matches the search query's intent. Lucas walks through a case study from a supplement brand that lifted click-through rate by 22% and conversion rate by 15% simply by rewriting headlines to mirror exact customer language from search term reports. Luna pushes back on whether this scales beyond niche products, and they discuss tools and workflows for automating intent-matched copy at scale. No fluff, just a concrete tactic you can test this week. #AmazonPPC #AdCopy #ROAS #SearchTermReport #IntentMatching #PaidAds #PerformanceMarketing #FexingoBusiness #BusinessPodcast #MarketingStrategy #Ecommerce #AmazonAds #SponsoredProducts #ClickThroughRate #ConversionRate #SupplementBrand #CustomerLanguage #Copywriting Keep every episode free: buymeacoffee.com/fexingo

Episode 59 of Performance Marketing with Fexingo uncovers a hidden ROAS killer: your Amazon PPC search term impression share. Lucas and Luna explain why high-volume branded terms often have low impression share when bid too low, and how non-branded head terms can waste budget with high impression share but bad conversion rates. They walk through a real scenario—a supplements brand spending $15,000/month on branded terms with only 40% impression share—and show how reallocating bids to capture the missing 60% lifted ROAS by 22% in two weeks. The hosts also reveal why the search term impression share report in the Amazon Ads console is underused, and give a simple three-step audit to implement today. If you have ever wondered why your exact-match bids seem to deliver inconsistent results, this episode gives you the metric that explains it. #PerformanceMarketing #AmazonPPC #SearchTermImpressionShare #ROAS #PaidAds #AmazonAdvertising #PPCBidding #Ecommerce #DigitalMarketing #AmazonSeller #BrandedTerms #NonBrandedTerms #AdSpendOptimization #FexingoBusiness #BusinessPodcast #MarketingStrategy #AmazonPPCMistakes #ImpressionShare Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a hidden ROAS killer in Amazon PPC: campaign structure inefficiency. They explore how a misaligned hierarchy of campaigns and ad groups can cause budget cannibalization and inflated ACOS, using a real-world example of a kitchen gadget seller who lost 12% ROAS by mixing brand and generic terms in the same ad group. The hosts break down the optimal campaign structure—separating brand, category, and competitor campaigns—and share a simple audit method using search term reports. Lucas also reveals a counterintuitive tip: why consolidating low-volume exact-match keywords into a single campaign can improve bid control and reduce wasted spend. By the end, you'll have a concrete framework for restructuring your account to recover ROAS without increasing budget. Plus, a quick listener-support segment that ties back to today's actionable insights. #AmazonPPC #ROAS #CampaignStructure #PaidAds #PerformanceMarketing #Ecommerce #AdSpend #ACOS #KeywordStrategy #SearchTermReport #BudgetCannibalization #ExactMatch #BroadMatch #AdGroups #FexingoBusiness #BusinessPodcast #MarketingTips #PPCOptimization Keep every episode free: buymeacoffee.com/fexingo

Episode 57 breaks down a overlooked Amazon PPC setting that silently kills ROAS: dynamic bids down only. Lucas explains why this bid strategy turns your campaigns into a traffic-restricting machine, using a real example of a $50,000 monthly ad spend client who lost 20% ROAS overnight after switching to down only. Luna pushes back on the common rationale, and they walk through what the actual data says about bid adjustments, impression share, and conversion rates. If you run Amazon PPC and have ever checked the 'down only' box thinking it protects your budget, this episode will make you think again. Specific enough to audit your campaigns immediately. #AmazonPPC #PPC #PerformanceMarketing #ROAS #DynamicBids #AmazonAds #SponsoredProducts #BidStrategy #AdBudget #Ecommerce #DigitalMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #PPCMistakes #BidOptimization #AmazonSellers #AdCost Keep every episode free: buymeacoffee.com/fexingo

Episode 56 of Performance Marketing with Fexingo. Lucas and Luna uncover a hidden ROAS drain that hits sellers who use Brand Registry on Amazon. Most sellers think Brand Registry protects their listings—but the same tool can suppress your own sponsored brand ad placements, inflating your ACoS by 20 percent or more. Lucas explains how the 'brand name match' logic inside Amazon's ad engine creates a structural blind spot: your own campaigns compete against organic brand searches, and Brand Registry can actually block your ads from showing. He walks through a real example from a kitchenware brand that saw a 15 percent ROAS lift just by adjusting one campaign setting. Luna challenges whether Amazon designed it this way intentionally. Practical fix included. #AmazonPPC #BrandRegistry #ROAS #ACoS #SponsoredBrands #AmazonAds #PPCBlindSpot #PerformanceMarketing #Ecommerce #AmazonSellers #AdStrategy #Marketing #Business #FexingoBusiness #BusinessPodcast #Podcast #PaidAds #DirectResponse Keep every episode free: buymeacoffee.com/fexingo

Episode 55 of Performance Marketing with Fexingo digs into ad fatigue on Amazon PPC—a silent ROAS killer most sellers overlook. Lucas and Luna break down how repeated exposure to the same creative drives click-through rates down and cost-per-click up, using real data from a mid-six-figure brand that saw CPCs rise 22% over 90 days. They explain the frequency ceiling, how to detect fatigue in your campaigns, and a simple creative rotation strategy that lifted their ROAS by 18% in two weeks. No fluff—just actionable tactics to keep your ads fresh and profitable. #AmazonPPC #AdFatigue #ROAS #PaidAds #PerformanceMarketing #PPCStrategy #CreativeRotation #Ecommerce #AmazonAdvertising #DigitalMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #AmazonSellers #AdOptimization #ClickThroughRate #CostPerClick Keep every episode free: buymeacoffee.com/fexingo

Episode 54 of Performance Marketing with Fexingo reveals a hidden ROAS killer: the bid multiplier blind spot. Most advertisers set multipliers for placement (top of search, product pages) but forget to adjust base bids accordingly, causing severe overpayment or under-delivery. Lucas and Luna break down the math using a real example—a $1 base bid with a 900% top-of-search multiplier—and explain why the actual CPC often exceeds the profitable threshold. They walk through a simple audit process to catch the blind spot, and discuss how to set proper base bids that harmonize with placement multipliers. Specific data points include how a 900% multiplier can turn a $1 bid into a $9 effective bid, and why Amazon's default 'down only' dynamic bidding can mask the problem. The episode ends with a practical checklist for quarterly bid audits. #AmazonPPC #BidMultipliers #ROAS #BidManagement #PerformanceMarketing #FexingoBusiness #BusinessPodcast #PaidAds #EcommerceAds #PPCMistakes #AdSpendOptimization #PlacementMultiplier #TopOfSearch #ProductPages #BidAudit #MarketingTips #AdvertisingStrategy #SellerCentral Keep every episode free: buymeacoffee.com/fexingo

In episode 53 of Performance Marketing with Fexingo, Lucas and Luna expose a costly blind spot in Amazon Sponsored Display campaigns: the default 'audiences' targeting option that cannibalizes ROAS by serving ads to viewers who already converted. They walk through a real-world case from a supplements brand that saw a 12% ROAS lift after switching to 'views retargeting' only. Plus, they share a simple two-click fix to stop paying for post-purchase impressions. If you run Sponsored Display, this episode could save you thousands this quarter. #AmazonPPC #SponsoredDisplay #ROAS #PerformanceMarketing #Retargeting #Ecommerce #PPCStrategy #AdWaste #AudienceTargeting #ViewsRetargeting #ConversionTracking #Marketing #Business #FexingoBusiness #BusinessPodcast #DigitalMarketing #AmazonAdvertising #AdOptimization Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna break down a subtle Amazon PPC cost that most sellers miss: the organic rank subsidy, where your own ad clicks inflate your listing's organic placement, then you pay for that same placement again via sponsored ads. Lucas walks through how one seller in the portable blender category saw their organic keyword rank jump from page 3 to page 1 after a 30-day aggressive Sponsored Product campaign — and how their blended cost per click actually dropped despite higher bids, because organic conversions filled the gap. Luna questions whether the subsidy is real or just attribution bleed, and Lucas digs into the math: a 0.8 percent organic conversion rate plus a 12 percent sponsored conversion rate means the organic click is worth roughly 7 percent of the sale value, but you only capture it if your listing actually converts. They discuss how to measure this using the 'organic royalty' metric — the share of total revenue that comes from organic sessions — and why a rising organic royalty with flat or rising ad spend is the tell. The conversation touches on when to intentionally overbid to trigger the subsidy, and when it's just paying for a halo effect that should be free. #AmazonPPC #OrganicRank #Subsidy #PerformanceMarketing #ROAS #SponsoredProducts #KeywordRanking #Ecommerce #Advertising #AmazonSellers #ConversionRate #OrganicRevenue #PaidSearch #ListingOptimization #Marketing #FexingoBusiness #BusinessPodcast #Podcast Keep every episode free: buymeacoffee.com/fexingo

Episode 51 of Performance Marketing with Fexingo dives into a neglected Amazon PPC tactic: the bid staircase. Lucas explains how most sellers use a single flat bid or a top-of-search adjustment, missing the opportunity to set different bids for each ad placement tier—top of search, rest of search, and product pages. He walks through a real example from a kitchen-gadget brand that dropped ACOS from 32% to 21% by layering bids: a strong bid for top-of-search, a lower bid for rest-of-search, and a floor bid for product pages. Luna pushes back on complexity, and Lucas shows how to test it with a simple three-week A/B split. The episode also covers common pitfalls like overlapping adjustments and the Prime Day scramble. If this insight saves you time or budget, the show stays ad-free through listener support at buy me a coffee dot com slash fexingo. #AmazonPPC #BidStaircase #AdPlacement #TopOfSearch #ProductPageAds #RestOfSearch #ACOS #PPCStrategy #SponsoredProducts #BidManagement #KitchenGadgets #A_BTesting #PrimeDayPrep #ROAS #PerformanceMarketing #AmazonAds #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna dive deep into the hidden ROAS distortion caused by Amazon's default attribution window of 14 days for clicks and 7 days for views. They explain how this window mismatch inflates ROAS for products with longer consideration cycles, like furniture or electronics, while penalizing impulse buys. Using the example of a mattress brand, they show how a customer might click an ad, browse, then buy 12 days later—but the ROAS is still credited to that ad, masking the true cost of repeat exposure. They also unpack Amazon's recent experiments with a 30-day attribution window and what that means for campaign optimization. Specific numbers: how a brand saw ROAS drop 22% when they shifted from 7-day to 14-day window analysis. If you're optimizing purely on platform-reported ROAS, you're likely overbidding on top-of-funnel keywords. Lucas and Luna walk through the fix: segmenting campaigns by attribution window and using external analytics to cross-check. #AmazonPPC #AttributionWindow #ROAS #PerformanceMarketing #PaidAds #Advertising #Ecommerce #AmazonAds #MarketingMetrics #DataAnalysis #PPC #ConversionWindow #FexingoBusiness #BusinessPodcast #MarketingPodcast #DigitalMarketing #Attribution #AdSpend Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dive into a hidden profit leak in Amazon PPC: the bid reconciliation gap. When Amazon runs a modified bid on your behalf—due to placement multipliers, dayparting adjustments, or portfolio bid changes—the actual cost per click often diverges from what you set in the campaign manager. Lucas explains how a 15% difference between intended and charged bids can quietly erode ROAS by 200–400 basis points over a month. He walks through a case study from a mid-six-figure seller who found a 9% bid inflation on their top-of-search placements simply because Amazon's system round-robins bids across multiple adjustment layers. The episode closes with a practical audit: compare your campaign's 'cost per click' in the Search Term Report to the 'bid' column in the same report; if the variance exceeds 5%, you're leaving money on the table. Listeners walk away with a concrete 10-minute spreadsheet check they can run today. #AmazonPPC #BidReconciliation #ROASLeak #PPCAudit #CostPerClick #AdPlacement #BidManagement #Ecommerce #Marketing #FexingoBusiness #BusinessPodcast #AmazonAdvertising #PPCMistakes #BidInflation #TopOfSearch #SearchTermReport #AdSpend #ProfitMargin Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna explore why most advertisers' negative keyword lists on Amazon are dangerously thin. They walk through a real example: an electronics accessory seller who drained $14,000 on irrelevant traffic because they only excluded obvious terms. The hosts explain how to run a search term report with specific filters, how to identify 'false positives' that look relevant but convert at sub-5 percent, and how to build a three-tier negative keyword structure. They also discuss the psychological trap of seeing impressions as opportunity rather than cost. This episode gives you a concrete process you can apply to your own account in under an hour. #AmazonPPC #NegativeKeywords #PPCStrategy #EcommerceAds #AdWaste #SearchTermReport #KeywordHarvest #AmazonAdvertising #SponsoredProducts #AdEfficiency #ROAS #TACoS #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #PPCOptimization #AdSpend Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna dissect Google Ads' push toward broad match keywords and the hidden ROAS erosion it causes. Lucas explains how broad match's expanded targeting inflates impression share and click-through rates while diluting conversion quality, using a specific example of a mid-market DTC brand that saw its cost per acquisition jump 40 percent after switching from phrase match. Luna challenges Lucas on whether broad match can work with enough negative keywords and smart bidding, and they walk through the exact campaign structure that protects ROAS: tight ad groups, layered negatives, and a return to phrase match for core terms. By the end, you'll understand why broad match isn't a set-it-and-forget-it solution and how to audit your own accounts for the 'broad match creep' that quietly eats margins. #GoogleAds #BroadMatch #ROAS #PPC #PaidSearch #PerformanceMarketing #DigitalAdvertising #SEM #KeywordMatchTypes #AdWords #CampaignOptimization #NegativeKeywords #SmartBidding #DTC #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dive into a little-known Amazon PPC pitfall: bid stacking. When you layer a bid adjustment, a placement multiplier, and a dynamic bid strategy on the same keyword, the math doesn't always work in your favor. Lucas walks through a concrete example: a $1.00 base bid with a 50% top-of-search multiplier and a dynamic bid 'up only' setting can result in a $3.00 effective bid — and that's before considering performance-based modifiers. They discuss how brand advertisers and third-party sellers alike fall into this trap, why Amazon's own documentation is unclear on the stacking order, and a simple three-step audit to check your own campaigns. The episode includes a fresh angle not covered in previous 45 episodes: the interaction between bid multipliers at the campaign, ad group, keyword, and placement levels. #AmazonPPC #BidStacking #PaidAds #ROAS #AdvertisingStrategy #Ecommerce #Marketing #FexingoBusiness #BusinessPodcast #PPCMistakes #BidManagement #AmazonAds #SellerTips #AdOptimization #DigitalMarketing #PerformanceMarketing #SearchAds #CampaignAudit Keep every episode free: buymeacoffee.com/fexingo

Episode 45 of Performance Marketing with Fexingo dives into a costly blind spot in Amazon PPC: nearly every seller tests keywords and bids, but almost no one systematically split-tests ad creative within Sponsored Brands and Sponsored Display. Lucas and Luna walk through a concrete example — a Bluetooth speaker brand that ran identical campaigns with two different headline images and saw a 34 percent difference in click-through rate and a 19 percent difference in ROAS. They explain how to set up a true A/B test using Amazon's own campaign structure, why most sellers accidentally bake in confounding variables, and the three metrics that actually matter for creative decisions: click-through rate, conversion rate, and new-to-brand percentage. If your Amazon PPC ROAS has plateaued, the fix might not be in your bidding strategy — it might be in your asset file. #AmazonPPC #SponsoredBrands #SponsoredDisplay #CreativeSplitTest #ABTesting #AdCreative #ROAS #ClickThroughRate #ConversionRate #NewToBrand #BluetoothSpeaker #Ecommerce #PerformanceMarketing #Marketing #FexingoBusiness #BusinessPodcast #PaidAds #DirectResponse Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dive into a critical but often overlooked metric in Amazon PPC: the ROAS floor. Most advertisers chase high ROAS without knowing the minimum return they need to break even or hit profit targets. Using a concrete example of a $15 product with 30% margin, Lucas explains how to calculate your personal ROAS floor based on COGS, Amazon fees, and ad spend. They discuss why a 4.0 ROAS might be amazing for one seller and terrible for another, and how failing to set a floor leads to scaling unprofitable campaigns. Luna pushes back on whether focusing on ROAS misses the bigger picture of total profit, and they land on a framework: ROAS floor for campaign-level decisions, total contribution profit for strategic ones. Practical, numbers-driven, and immediately actionable for any Amazon seller managing PPC. Recorded June 11, 2026. #AmazonPPC #ROAS #PPC #AmazonAdvertising #Ecommerce #AmazonSeller #Profitability #AdSpend #ROASFloor #COGS #AmazonFees #CampaignOptimization #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #DirectResponse Keep every episode free: buymeacoffee.com/fexingo

Amazon Prime Day is coming, and most sellers are doing the same thing: cranking up bids and hoping for the best. But there is a bid adjustment strategy hiding in plain sight that almost nobody uses—the placement multiplier for Sponsored Brands. In this episode, Lucas and Luna dig into why the default top-of-search multiplier is a blunt instrument and how a tiered placement strategy can improve ROAS by 20 percent or more. They walk through a concrete example from a mid-six-figure seller who shifted bids from top-of-search to product pages and saw conversion rates jump. If you run Amazon PPC, this one tactical adjustment could change your Prime Day math. #AmazonPPC #PerformanceMarketing #SponsoredBrands #PrimeDay #BidStrategy #TopOfSearch #Dayparting #PlacementMultiplier #ROAS #TACoS #Ecommerce #FexingoBusiness #BusinessPodcast #Marketing #AdSpend #ConversionRate #AmazonSeller #PPCOptimization Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna unpack a dangerous illusion in Amazon PPC: the Top of Search placement premium. Many advertisers see a high ROAS on first-page placements and pour more budget there, but they're missing the hidden cannibalization of organic sales and the inflated contribution from brand defenders. Lucas walks through a real campaign where a pet-supply brand saw a 4.5x ROAS on Top of Search, yet total account profitability barely budged when they doubled down. They break down the math of incremental ROAS, the bias in Amazon's attribution model, and a practical fix: splitting campaigns by placement and measuring blended ACOS. No abstract theory—just the numbers that matter for mid-market sellers. #AmazonPPC #TopOfSearch #ROAS #IncrementalSales #Attribution #PlacementMultiplier #Ecommerce #PaidAds #DirectResponse #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #DigitalAds #ACOS #Cannibalization #OrganicRanking #PetSupplies Keep every episode free: buymeacoffee.com/fexingo

Episode 41 of Performance Marketing with Fexingo tackles a costly but overlooked mistake: running the same ad creative on Amazon and Meta. Lucas and Luna break down why an asset that crushes on Facebook can tank ROAS on Amazon, and vice versa. Using a real case from a DTC supplement brand that spent $40k on identical video creatives across both platforms, they trace how platform behavior — scroll intent vs. purchase intent, vertical vs. square formats, sound-on vs. sound-off defaults — rewrites the rules for engagement. Lucas walks through three structural differences: the zero-click problem on Amazon, the attention-tax of carousel ads on Meta, and why a brand's 'hero story' doesn't fit a product detail page. Luna pushes back on the common instinct to reuse top-performing assets, and they land on a practical framework: separate creative briefs per platform, even if the core offer is the same. Listeners get a concrete checklist to audit their current creative library for platform misfits. #PerformanceMarketing #AmazonAds #MetaAds #FacebookAds #ROAS #AdCreative #CreativeStrategy #DirectResponse #BrandStory #ProductDetailPage #VideoAds #CarouselAds #ScrollIntent #PurchaseIntent #DTCBrands #DigitalMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Episode 40 digs into a specific performance-marketing blind spot: the incremental ROAS lift most advertisers miss when they treat TikTok as a brand channel instead of a direct-response engine. Lucas and Luna walk through actual campaign data from a mid-six-figure DTC brand — 3.2x blended ROAS, but 1.1x on TikTok. The fix? A three-variable test structure that separates platform effect from creative effect. They break down why TikTok's recommendation algorithm rewards high-volume, low-friction testing, and why reusing Facebook creative verbatim costs you 40 percent efficiency. Plus: the one metric TikTok's dashboard hides that predicts ROAS more reliably than CPA. No fluff, no hot takes — just a tactical framework you can set up in a week. #PerformanceMarketing #TikTokAds #ROAS #DirectResponse #DTC #SocialMediaAdvertising #MarketingStrategy #AdTesting #CreativeOptimization #PaidSocial #TikTokForBusiness #ConversionTracking #AdAttribution #DigitalMarketing #Marketing #BusinessPodcast #FexingoBusiness #PerformanceMarketingWithFexingo Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna uncover a silent ROAS killer inside Amazon PPC: the campaign-level dynamic bidding setting that Amazon quietly defaults to 'down only' on certain new campaigns. Lucas explains how Amazon's 'dynamic bids down only' logic actually over-adjusts on high-converting placements, leaving advertisers paying more for traffic that would have converted anyway. Luna brings data showing a 15-year-old ecommerce brand that recovered 14.8% ROAS just by switching to 'dynamic bids up and down' and lowering their placement multiplier. They walk through the math, the auction mechanics, and why most advertisers never check that dropdown. Includes the 'buy me a coffee' donation segment mid-conversation. #AmazonPPC #DynamicBidding #ROAS #PPCMistakes #PaidAds #Ecommerce #AmazonAds #BidStrategy #AdOptimization #PerformanceMarketing #Marketing #Business #AmazonSellers #FexingoBusiness #BusinessPodcast #DigitalAdvertising #SponsoredProducts #AdSpendWaste Keep every episode free: buymeacoffee.com/fexingo

Episode 38 of Performance Marketing with Fexingo dives into the costly trap of competitor brand bidding. Lucas and Luna reveal how bidding on rival brand terms often drains ROAS, citing a DTC skincare case where the tactic generated a 2.1 ROAS versus 6.8 on branded terms. They walk through the data: high click-through rates but abysmal conversion rates, inflated cost-per-click, and the hidden problem of accidental brand-search overlap. Lucas shares a simple campaign structure fix—segmenting competitor terms into a separate campaign with conservative bids and strict negatives—that cut wasted spend by 40 percent for a mid-market supplement brand. Luna challenges whether competitor bidding ever works, and they debate scenarios like conquesting in categories with low loyalty. The episode also touches on platform-specific quirks: Amazon PPC brand defense, Google Ads bidding wars, and the ROAS leak when your own brand bids are cannibalized. No fluff, just actionable performance marketing strategy. #PerformanceMarketing #PaidAds #GoogleAds #AmazonPPC #BrandBidding #CompetitorBidding #ROAS #AdSpendWaste #PPCStrategy #DigitalMarketing #DTC #MarketingROI #SearchAds #BidManagement #AdOptimization #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

Episode 37 dives into Total Advertising Cost of Sale (TACoS) on Amazon—a metric most sellers misunderstand. Lucas explains why a 'good' ACOS can hide a dangerous TACoS, using the example of a seller who spends $50,000 on ads to drive $200,000 in sales but sees organic revenue flatline. Luna shares data from an agency client whose TACoS jumped from 12% to 18% over six months despite stable ACOS. The hosts break down how to calculate true TACoS, why Amazon's organic algorithm penalizes ad dependence, and three actionable levers to lower TACoS without sacrificing volume. Specific strategies include adjusting bid multipliers for top-of-search placement, defending brand terms with exact-match campaigns, and using dayparting to avoid wasteful spend during low-conversion hours. No fluff—just a tactical framework to stop overpaying for sales you'd get anyway. #AmazonPPC #TACoS #ACOS #PaidAds #PerformanceMarketing #Ecommerce #AmazonFBA #PPCManagement #AdSpend #OrganicRevenue #SearchTermReport #BidManagement #Dayparting #SponsoredBrands #SponsoredProducts #AdvertisingROI #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna break down why defending your brand terms on Amazon PPC is harder than it looks, and how one mid-market CPG brand reduced cost-per-click by 22% while holding 94% impression share against competitors. They explain the difference between brand defense and brand conquesting, why your own brand terms are an auction you can't afford to ignore, and a simple script to check if your campaign structure is leaking budget to competitors. No fluff, just a tactical angle most sellers overlook. #AmazonPPC #BrandDefense #SponsoredBrands #PerformanceMarketing #AmazonAds #PaidAds #ROAS #Ecommerce #CPGBrand #Marketing #FexingoBusiness #BusinessPodcast #AdvertisingStrategy #PpcManagement #BrandConquesting #ImpressionShare #CostPerClick #AmazonSellers Keep every episode free: buymeacoffee.com/fexingo