Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Most brands optimize for last-click attribution, which systematically overstates the value of paid social and search. This episode breaks down how to run proper incremental lift tests using holdout groups to measure true causal impact. We examine a specific case where a mid-sized DTC brand discovered their return on ad spend was overstated by forty percent after implementing randomized controlled trials. Lucas walks through the mechanics of geo-lift and user-level holdouts, while Luna challenges the operational complexity. The goal is to help you distinguish between revenue that would have happened anyway versus revenue genuinely driven by your ads. #IncrementalLift #HoldoutTesting #MarketingAttribution #ROASOptimization #PerformanceMarketing #PaidAdsStrategy #DirectResponse #ConversionMetrics #AdSpendEfficiency #DataDrivenMarketing #DigitalAdvertising #BrandMeasurement #CustomerAcquisition #MarketingROI #FexingoBusiness #BusinessPodcast #LucasAndLuna #MarketingAnalytics Keep every episode free: buymeacoffee.com/fexingo

Most marketers treat Return on Ad Spend as a profit proxy, but that metric ignores the hidden costs of customer acquisition and operational friction. In this episode, Lucas and Luna break down why a four-point-two ROAS can still mean losing money if your contribution margin is thin. They use a concrete example from a mid-sized apparel brand to show how shipping subsidies, return rates, and payment processing fees eat into what looks like a healthy campaign result. The conversation moves beyond vanity metrics to examine true unit economics, focusing on how to calculate blended gross margin after ad spend rather than relying on platform-reported returns. Listeners will learn a specific formula for adjusting their ROAS targets based on product mix and overhead, providing a clearer picture of whether their direct response efforts are actually building value or just buying revenue at a loss. #PerformanceMarketing #ROAS #DirectResponse #UnitEconomics #CustomerAcquisitionCost #ProfitMargins #DigitalAdvertising #MarketingAnalytics #FexingoBusiness #BusinessPodcast #EcommerceStrategy #PaidMedia #ConversionOptimization #FinancialLiteracy #SmallBusinessTips #GrowthMarketing #AdSpendEfficiency #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo

Most performance marketers treat the first click as a vanity metric, but for many direct response brands it is the truest signal of acquisition efficiency. We break down why last-click attribution masks the real cost of customer acquisition and how shifting focus to first-click conversion rates reveals hidden inefficiencies in top-of-funnel spending. Using a concrete example from a mid-sized DTC apparel brand that reduced their blended CAC by twenty-two percent, we explore how to audit your own campaigns. The conversation covers the difference between assisted conversions and actual new customer acquisition, the role of branded search in inflating metrics, and why your creative testing strategy needs to account for early-stage friction. If you are still optimizing solely for ROAS on the final sale, you might be overpaying for traffic that never converts. #PerformanceMarketing #FirstClickAttribution #DirectResponse #CACOptimization #DTCBrands #ConversionRate #MediaMixModeling #CustomerAcquisition #DigitalAdvertising #AttributionModels #BrandAwareness #FunnelAnalysis #AdSpendEfficiency #RetailAnalytics #GrowthStrategy #MarketingMetrics #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Most brands treat last-click attribution as gospel, but it systematically undervalues upper-funnel awareness and mid-funnel consideration. We break down how a specific DTC apparel brand shifted from last-click to data-driven attribution and saw their true customer acquisition cost drop by twenty percent because they finally counted the touchpoints that built trust before the final sale. This is not just about fixing a dashboard metric; it is about understanding which ads actually open the door and which ones just collect the rent. #FexingoBusiness #BusinessPodcast #PerformanceMarketing #AttributionModeling #LastClickTrap #DTCBrands #CustomerAcquisitionCost #DataDrivenDecisions #DigitalAdvertising #ROASOptimization #MarketingAnalytics #BrandAwareness #ConversionPath #AdSpendEfficiency #LucasAndLuna #MarketingStrategy #ConsumerBehavior #RevenueGrowth Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a blind spot that quietly distorts ROAS for TikTok Shop advertisers: ad frequency. Using a concrete example from a DTC beauty brand, they show how average frequency can mask the point of diminishing returns, why the same creative shown to the same person three times can perform differently, and why frequency caps are a blunt instrument that often leaves money on the table. They explain the relationship between frequency, conversion rate, and cost per acquisition, and walk through a practical framework for tracking frequency at the ad-set and audience level. If you're spending on TikTok Shop and relying on a dashboard ROAS number, this episode will change how you read your reporting. #TikTokShop #ROAS #AdFrequency #PerformanceMarketing #DTCBrands #DigitalAdvertising #MarketingAnalytics #AdSpend #FrequencyCapping #ConversionRate #CostPerAcquisition #CreativeFatigue #MarketingStrategy #Ecommerce #PaidAds #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna dig into a performance-marketing blind spot that quietly inflates reported return on ad spend: audience overlap between ad sets. Using a concrete DTC skincare example, they show how overlapping targeting can double-count the same purchase across two ad sets, making ROAS look 40 percent better than it actually is. They walk through how TikTok's ad delivery works, why the platform doesn't always deduplicate conversions the way you'd hope, and what a simple exclusion strategy can do to clean up the numbers. Along the way, they touch on frequency capping, campaign structure, and the difference between platform-reported ROAS and true incrementality. If you're running TikTok Shop ads with multiple ad sets targeting similar audiences, this episode is a practical guide to spotting the overlap before it skews your budget decisions. #TikTokShop #ROAS #AudienceOverlap #AdSetStructure #PerformanceMarketing #PaidAds #DirectResponse #DTC #Ecommerce #AdTargeting #Incrementality #ConversionTracking #MarketingAnalytics #AdFrequency #CampaignStructure #AdSpend #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a hidden ROAS killer on TikTok Shop: budget optimization at the ad set level. While most brands focus on creative and bidding, the way budgets are allocated across ad sets can silently distort return on ad spend. They walk through a real example of a DTC skincare brand that saw a 30 percent lift in ROAS just by restructuring its ad set budgets, and they explain the mechanics of TikTok's budget optimization, why it can mask underperformers, and how to audit your own account. If you're running TikTok Shop ads and haven't looked at your ad set budget allocation lately, this is the blind spot you didn't know you had. #TikTokShop #ROAS #AdSetBudgets #BudgetOptimization #PerformanceMarketing #PaidAds #DirectResponse #DTCMarketing #EcommerceAds #DigitalAdvertising #TikTokAds #MarketingStrategy #AdSpend #ReturnOnAdSpend #FexingoBusiness #BusinessPodcast #MarketingPodcast #AdOptimization Keep every episode free: buymeacoffee.com/fexingo

Most TikTok Shop brands treat abandoned checkout as a lost sale, but Lucas and Luna dig into the hidden return on ad spend in remarketing to shoppers who almost bought. They break down why the click-through rate on those campaigns can look bad while the actual return is strong, how to structure budgets so you don't double-count the same sale, and why your ad platform's attribution window often hides the full picture. With a concrete example of a skincare brand that recovered 18 percent of abandoned carts at a cost per acquisition that beat their original order economics, this episode gives you a fresh angle on a classic performance marketing problem. If you run paid social or manage TikTok Shop, this one changes how you think about the bottom of the funnel. #TikTokShop #AbandonedCheckout #Remarketing #ROAS #PerformanceMarketing #DirectResponse #PaidAds #Ecommerce #Marketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #DTCBrands #AdAttribution #CustomerRetention #DigitalMarketing #SocialCommerce #ShoppingAds Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna unpack a 2026 blind spot that's quietly inflating and deflating TikTok Shop ROAS: ad creative localization. They dive into a specific DTC skincare brand that saw a 37% return on ad spend lift after translating and culturally adapting just its top three ad creatives for Germany. Lucas explains the difference between translation and true localization, walks through the brand's testing framework, and breaks down why language-mismatched creative drives up cost per acquisition and skews ROAS reporting. Luna challenges the common assumption that English ads work universally, citing data on TikTok's non-English user base. The conversation lands on a practical five-step localization checklist any brand can apply. No fluff—just the numbers, the mistakes, and the playbook. #TikTokShop #ROAS #AdCreativeLocalization #PerformanceMarketing #DTCBrands #SkincareMarketing #GermanyAds #CreativeTesting #GlobalEcommerce #AdTranslation #Marketing2026 #FexingoBusiness #BusinessPodcast #DigitalAdvertising #TikTokAds #LocalizationStrategy #DirectResponse #PaidSocial Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna drill into a blind spot that most Amazon sellers never catch: the way bid multipliers interact with placement adjustments to quietly distort reported ROAS. Using a concrete example of a seller running a 50 percent top-of-search multiplier alongside aggressive placement bids, they show how the math can flatter your numbers while your real margin erodes. They also unpack the difference between reported and attributable return, why auction dynamics change when you stack multipliers, and how to build a simple sanity check that reveals the truth. If you are scaling Amazon PPC in 2026, this is the episode that saves your next campaign review. #AmazonPPC #PPC #ROAS #BidMultipliers #AdPlacement #PerformanceMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #Ecommerce #AmazonAdvertising #AuctionDynamics #Attribution #AdSpend #DigitalMarketing #PaidAds #DirectResponse Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a blind spot that most TikTok Shop advertisers miss: ad scheduling. While the platform's default settings optimize for clicks and conversions within a set window, they can silently inflate your return on ad spend by ignoring when your audience actually shops and converts. Lucas walks through a concrete example of a DTC skincare brand that saw a 22 percent drop in reported ROAS after switching to custom ad scheduling aligned with their peak conversion hours. They discuss how to read TikTok Shop's conversion data, why time zone defaults can distort your numbers, and why testing schedule changes can be a quick win for advertisers chasing efficiency. If you're running TikTok Shop ads and wondering why your ROAS looks great on paper but profits don't follow, this episode offers a practical angle on how to close that gap. #TikTokShop #AdScheduling #ROAS #PerformanceMarketing #DigitalAdvertising #Ecommerce #SocialCommerce #AdOptimization #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingStrategy #DTCBrands #ConversionRate #AdSpend #DataDrivenMarketing #MarketingTips #PaidSocial Keep every episode free: buymeacoffee.com/fexingo

In episode 169 of Performance Marketing with Fexingo, Lucas and Luna drill into a blind spot in live shopping ROI that most brands miss: the post-bid experience. Using a concrete example of a skincare brand running a TikTok Shop live event, they show how friction at checkout—like forcing viewers to leave the live to complete a purchase—quietly inflates your cost per acquisition and deflates your true return on ad spend. They walk through three specific checkpoints: checkout friction, post-purchase upsells that actually lift margins, and the refund window that can erase a week of profit. If you're spending on live shopping, this episode gives you a mental checklist to audit your own funnel and stop leaking margin after the winner's gavel falls. #LiveShoppingROI #TikTokShop #PostBidExperience #CheckoutFriction #RefundWindow #UpsellStrategy #PerformanceMarketing #ROASBlindSpot #DirectResponse #Ecommerce #DTC #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #AdSpend #CustomerLifetimeValue #CFOInsights Keep every episode free: buymeacoffee.com/fexingo

Most TikTok Shop sellers optimize their ads for the moment of conversion, but Lucas and Luna uncover a hidden inefficiency: the time-of-day and day-of-week patterns that quietly distort ROAS. Using a case study of a DTC skincare brand that saw a 23 percent gap between peak-hour and off-peak return on ad spend, they explain how ad scheduling interacts with TikTok's delivery algorithm, creator live streams, and buyer intent. They break down why a flat daily budget might be leaving money on the table, how to read your own conversion-by-hour data, and the risks of over-optimizing for a narrow window. If you're running TikTok Shop campaigns, this episode gives you a concrete framework for testing dayparting without blowing up your learning phase. #TikTokShop #AmazonPPC #ROAS #AdScheduling #Dayparting #PerformanceMarketing #DirectResponse #PaidAds #DTCMarketing #EcommerceAds #SkincareBrand #CreatorCommerce #TikTokAds #AdBudget #MarketingROI #FexingoBusiness #BusinessPodcast #MarketingTips Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a TikTok Shop ROAS blind spot that most DTC brands overlook in 2026: the refund window. They explain how TikTok Shop's 30-day return policy creates a 'phantom revenue' effect, where ad spend looks profitable on day one but the true cost of returns only shows up weeks later. Using a concrete example of a $50 product with a 15% return rate, they show how a seemingly healthy 3.6 ROAS can drop to a barely break-even 2.1 once returns, processing fees, and lost ad efficiency are factored in. They also discuss the difference between Amazon's return window and TikTok Shop's, why TikTok's younger audience returns more, and practical fixes like adjusting ROAS targets, using holdback periods in reporting, and testing shorter return windows. If you're running TikTok Shop ads and wondering why your profitability never matches the dashboard, this episode gives you the number to watch and the tools to fix it. #TikTokShop #ROAS #Returns #DTC #PerformanceMarketing #AdSpend #Ecommerce #MarketingPodcast #Business #RefundWindow #PhantomRevenue #ReturnRate #TikTokAds #Attribution #Profitability #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

Most DTC brands treat a TikTok Shop purchase as the finish line. But the real ROAS story often happens after checkout. In this episode, Lucas and Luna dig into the post-purchase upsell as a hidden driver of return on ad spend, using a concrete example: a skincare brand that added a bundle offer to their order confirmation page and saw a 12 percent lift in overall ROAS without spending an extra dollar on ads. They break down how post-purchase offers change the economics of your ad spend, why the average order value math can mask what's really happening, and how to test these offers without hurting the customer experience. If you're spending on TikTok Shop ads and ignoring what happens after the click, this episode is for you. #TikTokShop #ROAS #PostPurchaseUpsells #EcommerceMarketing #DTCBrands #PerformanceMarketing #AverageOrderValue #MarketingROI #AdSpendOptimization #ConversionRate #CustomerJourney #UpsellStrategy #SkincareBrand #OrderConfirmation #FunnelOptimization #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a blind spot that quietly erodes ROAS for TikTok Shop sellers: checkout friction inside live shopping sessions. It's not about the ad — it's about what happens after the tap. They walk through real numbers: how a three-second delay can slash conversion rates by up to 7 percent, and why 62 percent of viewers bounce when checkout requires them to leave the live stream. They unpack the psychology of the 'shoppertainment' moment, contrast TikTok's one-tap checkout with more clunky flows, and share practical fixes like pre-filling payment and using countdown timers to create urgency without adding steps. If you're running TikTok Shop ads and wondering why your ROAS is flat even with good creative, this episode gives you a new lever to pull. Tune in for a fresh angle on optimizing the path from live view to purchase. #TikTokShop #ROAS #CheckoutFriction #LiveShopping #PerformanceMarketing #Marketing #FexingoBusiness #BusinessPodcast #DirectResponse #PaidAds #Ecommerce #ConversionRate #Shoppertainment #CheckoutOptimization #AdSpend #MarketingTips #PodcastEpisode #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna dig into a TikTok Shop ROAS blind spot that most DTC brands overlook in 2026: the silent drag of user-generated content (UGC) on return on ad spend. They start with a concrete example of a skincare brand whose ROAS looked healthy at 3.2, but after factoring in the cost of UGC production, licensing, and the hidden inefficiency of underperforming creator posts, the real number dropped to 2.4. Lucas breaks down how TikTok's algorithm treats UGC differently from polished ads, why the 'authentic' look can backfire when it's not genuinely native, and how to audit your UGC library for what he calls 'creative dead weight.' Luna brings a counterpoint from a fashion brand that saw a 40 percent lift in ROAS after cutting their UGC spend by half and focusing on fewer, higher-quality creators. They also walk through a simple framework for tagging UGC by performance tier and reallocating budget in real time. If you're running TikTok Shop ads, this episode will change how you look at your creative assets. #TikTokShop #ROAS #UserGeneratedContent #UGC #PerformanceMarketing #DTCBrands #CreativeStrategy #TikTokAds #AdSpend #MarketingBlindSpot #CreatorEconomy #ContentMarketing #PaidSocial #Ecommerce #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dig into a hidden ROAS killer on TikTok Shop in 2026: creator affiliate commissions. While most brands optimize ad spend on paid placements, the affiliate fee structure quietly eats margins and skews attribution. They walk through a concrete scenario where a $50 product with a 20 percent creator commission looks profitable in the ads manager but bleeds cash once you factor in return rates and the commission clawback on refunds. They discuss how the platform's default commission tiers, the 'affiliate halo' on organic sales, and the timing of payouts create blind spots that standard dashboards miss. Lucas suggests a simple framework: layer commission cost into your blended CAC, track commission-adjusted ROAS by creator tier, and renegotiate rates based on true incrementality. Luna pushes back on whether brands even have the data to measure incrementality, and they land on a practical first step: a two-week test isolating affiliate-driven sales from paid ads. The episode closes with a forward-looking question about whether TikTok will follow Amazon's lead and tighten its affiliate reporting. #TikTokShop #CreatorAffiliate #ROAS #AffiliateMarketing #DTCBrands #PerformanceMarketing #PaidAds #Attribution #Incrementality #CommissionClawback #BlendedCAC #Ecommerce #Marketing #Business #FexingoBusiness #BusinessPodcast #FexingoPerformanceMarketing #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna drill into a specific TikTok Shop ROAS blind spot that most DTC brands miss: the way creative testing can quietly distort your return on ad spend. They break down a real scenario where a brand's 'winning' ad was actually a statistical fluke, and explain why your creative testing cadence might be inflating your numbers. They cover the danger of over-optimizing to a small sample, the difference between creative testing and creative scaling, and a simple framework for structuring tests so your ROAS numbers mean something. If you're running TikTok Shop ads and wondering why your ROAS looks great on paper but your profit doesn't, this one's for you. #TikTokShop #ROAS #CreativeTesting #DTC #PerformanceMarketing #PaidAds #Marketing #FexingoBusiness #BusinessPodcast #DirectResponse #AdCreative #ScalingAds #DataDrivenMarketing #Ecommerce #SocialCommerce #Analytics #MarketingStrategy #AdTesting Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna dive into the TikTok Shop ROAS blind spot that most DTC brands miss in 2026: creative fatigue. They explore how the algorithm's preference for fresh creative can artificially inflate ROAS early, then cause a sudden cliff as fatigue sets in. Using a hypothetical brand example, they break down the numbers: a campaign that saw 4.5x ROAS in week one, sliding to 1.8x by week four. They discuss the importance of creative testing velocity, the role of hook variation, and how to structure a testing budget. Lucas also shares a practical framework for measuring creative lifespan and knowing when to refresh. This episode is a must-listen for performance marketers struggling with the TikTok Shop ROAS plateau. #TikTokShop #ROAS #CreativeFatigue #PerformanceMarketing #DTC #AdCreative #Marketing #Business #Ecommerce #SocialCommerce #AdTesting #CreativeTesting #DirectResponse #PaidSocial #FexingoBusiness #BusinessPodcast #MarketingPodcast #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna tackle a ROAS blind spot that most DTC brands miss on TikTok Shop: ad frequency. They explain why showing the same creative to the same user too many times doesn't just annoy them — it quietly inflates your ROAS while killing your incrementality. Using a real-world example of a skincare brand that saw a 40 percent drop in ROAS when they capped frequency at two, they break down the difference between ROAS and profit, the role of creative fatigue, and how to diagnose frequency issues in your own campaigns. They also discuss practical fixes like creative rotation, audience segmentation, and frequency caps, and why you should measure incremental return on ad spend (iROAS) instead of just the headline number. If you're running TikTok Shop ads and wondering why your ROAS looks great but your profit doesn't, this episode will show you what to look for. #TikTokShop #ROASBlindSpot #AdFrequency #PerformanceMarketing #DTC #CreativeFatigue #IncrementalROAS #FrequencyCapping #TikTokAdvertising #MarketingROI #AdSpend #Profitability #DirectResponse #FexingoBusiness #BusinessPodcast #MarketingPodcast #DigitalMarketing #Ecommerce Keep every episode free: buymeacoffee.com/fexingo

When TikTok Shop exploded in 2024, brands rushed in, saw huge ROAS numbers on day one, and scaled their ad spend. But Lucas and Luna dig into a quieter number: what happens when a brand starts to rank organically for its own brand search terms, and paid ads keep claiming credit for sales that were going to happen anyway. They unpack a specific DTC skincare brand that cut TikTok ad spend by 30 percent and saw organic revenue jump — because TikTok Shop's search algorithm was rewarding their content and product listings. The episode walks through how to audit your own TikTok Shop search terms, why default attribution windows inflate branded ROAS, and the incremental test that separates true new demand from cannibalized purchases. It's a practical look at the blind spot that hides in plain sight on every TikTok Shop dashboard. #TikTokShop #TikTokAds #ROAS #PerformanceMarketing #DTC #IncrementalROAS #SearchMarketing #BrandSearch #Attribution #PPC #SocialCommerce #PaidSocial #MarketingMetrics #Ecommerce #DigitalMarketing #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna drill into a costly blind spot in TikTok Shop advertising: ROAS that looks strong but quietly ignores the revenue brands actually keep after refunds, fees, and ad-influenced organic sales. Using a realistic DTC example, they show why a campaign reporting a 4.2 return on ad spend might actually be delivering less than 2.0 in real profit, and how the platform's attribution window and 'shopable' organic traffic inflate the number. They walk through the fixes: adjusting for gross margin, adding a refund buffer, segmenting by new versus repeat customers, and testing incrementality with geo or holdout experiments. The episode also touches on how TikTok's algorithm rewards two distinct ad creatives—one for discovery, one for conversion—and why the same ROAS target shouldn't apply to both. Practical, metric-focused, and grounded in the current 2026 e-commerce landscape, this is a must-listen for any performance marketer running paid social on TikTok Shop. No hot takes, just the math behind the metric. #TikTokShop #ROAS #DTCBrands #PerformanceMarketing #PaidAds #Incrementality #Attribution #Ecommerce #SocialCommerce #MarketingROI #AdSpend #RefundRates #GrossMargin #CreativeStrategy #HoldoutTests #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

Amazon's same-day delivery promise is a powerful conversion driver, but it's quietly distorting your Amazon PPC ROAS. In this episode, Lucas and Luna unpack how same-day delivery eligibility changes shopper behavior at the exact moment your ad is served, why attribution windows miss the real impact, and how a failure to segment by delivery speed can make your best-performing campaigns look like losers. They walk through a concrete example of a household essentials brand that saw a 30% difference in conversion rate between same-day and standard delivery cohorts, and explain why your ROAS numbers are hiding the true value of fast shipping. If you're running Amazon PPC and haven't thought about delivery speed as a variable in your bid strategy, this episode will change how you look at your campaign reports. #AmazonPPC #ROAS #SameDayDelivery #Attribution #ConversionRate #Ecommerce #DirectResponse #PerformanceMarketing #FexingoBusiness #BusinessPodcast #DTCBrands #AdSpend #BidStrategy #AmazonAds #DeliverySpeed #HouseholdEssentials #LucasLuna #MarketingBlindSpots Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna zero in on a costly blind spot in Amazon PPC: brand defense campaigns. They break down why the ROAS on your own brand terms is almost always a lie, how competitors can hijack your search results with Sponsored Brands and negative keywords, and why the real value isn't in the ad but in protecting your buy box and share of voice. Using a concrete example—a mid-size DTC skincare brand losing 12 percent of its branded search impressions to a rival—they explain how to measure true incrementality, when to raise bids on your own name, and why a low ROAS here can be the cheapest insurance you ever buy. If you've ever looked at your brand campaign numbers and wondered if you're wasting money, this one's for you. #AmazonPPC #BrandDefense #ROAS #SponsoredBrands #NegativeKeywords #ShareOfVoice #BuyBox #Incrementality #DTC #Skincare #PerformanceMarketing #PaidAds #Marketing #FexingoBusiness #BusinessPodcast #AdvertisingStrategy #Ecommerce #BidManagement Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna uncover a hidden ROAS distortion in Amazon PPC: subscription programs. Many DTC brands running subscribe-and-save miss how subscription revenue inflates or deflates their reported return on ad spend. Lucas walks through a fictional skincare brand's numbers, showing how the first-purchase vs. recurring-revenue split changes what you should actually optimize for. They discuss why default attribution windows overcredit subscriptions, how to avoid underbidding on non-subscribers, and how to structure campaigns to separate acquisition from retention. This episode gives you a framework to audit your own subscription ROAS and avoid the blind spot that could be skewing your scaling decisions. #AmazonPPC #SubscribeAndSave #ROAS #DTC #PerformanceMarketing #SubscriptionEcommerce #AmazonAds #AdvertisingBlindSpot #EcommerceGrowth #MarketingAnalytics #PPCStrategy #BusinessPodcast #FexingoBusiness #Marketing #DigitalAdvertising #AmazonSeller #CustomerLifetimeValue #AdvertisingAttribution Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover the ROAS blind spot in Amazon PPC ad placement that most sellers overlook. While standard reports group placements like top-of-search, product pages, and rest-of-search, the real performance varies dramatically by device, category, and even time of day. The hosts break down why average ROAS across placements can mislead budget allocation, using a concrete example of a kitchen gadget brand that shifted 30% of its top-of-search budget to product pages and saw overall ROAS drop 18%. They discuss how to read placement data at the campaign and ad-group level, the impact of mobile versus desktop behavior, and why attribution windows distort placement insights. Tune in for actionable steps to audit your own placement reports and reallocate spend for true incremental ROAS. #AmazonPPC #ROAS #AdPlacement #TopOfSearch #ProductPages #RestOfSearch #SponsoredBrands #SponsoredProducts #PPC #MarketingPodcast #FexingoBusiness #BusinessPodcast #PerformanceMarketing #Ecommerce #AmazonAds #AdAttribution #BudgetAllocation #PPCTips Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna uncover a hidden ROAS blind spot in Amazon PPC: the impact of post-purchase surveys on conversion rates and ad efficiency. They explore how survey prompts after checkout can accidentally suppress conversion tracking, leading to inflated ROAS numbers that mislead advertisers. Using a real-world case of a supplement brand that saw a 12 percent drop in attributed ROAS after removing surveys, they explain the mechanics of conversion tracking, the role of post-purchase flows, and how to avoid this trap. Learn why your ROAS might be lying, how to audit your post-purchase experience, and what to do before running your next campaign. Tune in for a practical, data-driven conversation that could save your ad budget. #AmazonPPC #ROAS #PostPurchaseSurveys #ConversionTracking #PerformanceMarketing #AdvertisingBlindSpot #Ecommerce #DTC #MarketingPodcast #FexingoBusiness #BusinessPodcast #Advertising #AmazonAdvertising #ConversionRate #Attribution #AdSpend #DataDriven #MarketingTips Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna tackle a hidden inefficiency in Amazon PPC: the assumption that ROAS is uniform across the day. They explore how dayparting—scheduling bids by hour—can either inflate or flatten your returns, and why most sellers ignore it because of Amazon's default reporting. Using a fictional mid-size seller as an example, they break down how to analyze hourly data, adjust bids conservatively, and avoid the trap of over-optimizing for time zones that don't match your customers' behavior. They also discuss the impact of Prime Day and holidays on dayparting strategies, and end with a practical framework for testing dayparting without risking your whole budget. If you're spending on Amazon PPC and wondering why your ROAS fluctuates, this episode gives you a concrete lever to pull—and a warning about the blind spots in the data you're already looking at. #AmazonPPC #Dayparting #ROAS #PerformanceMarketing #PaidAds #Ecommerce #PPCStrategy #AdSpend #BidOptimization #AmazonAdvertising #Marketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

Episode 151 digs into a blind spot every Amazon seller has: ROAS calculations that ignore the cost of returns. Lucas and Luna walk through a concrete example — a mid-size kitchenware brand with a 20 percent return rate — and show how a 5.0 blended ROAS can actually be a 3.0 on the products that matter. They explain why return data lives in Seller Central, not in your ad platform, and why the fix is stitching those two together. Practical steps: pull return-rate by ASIN, recompute ACoS on net revenue, and shift budget away from return-heavy SKUs. The episode ends with a low-key ask to support the show — buy me a coffee dot com slash fexingo — and a final thought on why this blind spot will only get more painful as Amazon pushes AI-driven ad placements. #AmazonPPC #AmazonReturns #ROAS #ACoS #ReturnRate #NetRevenue #AdSpend #Ecommerce #PerformanceMarketing #DTC #SellerCentral #AmazonAds #Marketing #Business #FexingoBusiness #BusinessPodcast #Podcast #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo

In episode 150 of Performance Marketing with Fexingo, Lucas and Luna tackle a blind spot that quietly wastes ad spend in Amazon PPC: the default attribution window. Most sellers look at a 7-day attribution window and assume it captures all the sales their ads drive. But when shoppers click an ad, then return days later to buy — often through a different path — that sale can be credited to the wrong campaign or missed entirely. Lucas breaks down a real example: a seller whose day-7 attribution window hid 21 percent of the revenue from their sponsored brands ads. They discuss how changing the attribution window to 14 days shifted budget allocation, improved ROAS reporting, and exposed a keyword that was secretly driving 30 percent of sales. Luna challenges whether a longer window always helps, and they explore the trade-offs: longer windows can over-credit, shorter windows can under-credit. By the end, you'll know how to run a simple test to find your own attribution blind spot and decide which window actually matches your customer's buying cycle. This is the 150th episode, and it delivers a practical, actionable fix that any Amazon seller can apply today. #AmazonPPC #AttributionWindow #ROAS #AdSpend #AmazonAds #PPC #Marketing #Ecommerce #FexingoBusiness #BusinessPodcast #PerformanceMarketing #AmazonSeller #SponsoredBrands #SponsoredProducts #Attribution #AdAttribution #AmazonAdvertising #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a blind spot that quietly undermines Amazon PPC ROAS: coupon clips. They walk through a real scenario where a seller's coupon strategy looked like a win on paper but actually eroded margins and skewed ad performance. Lucas explains why coupon-attributed ROAS can mislead sellers into overbidding, and how the interaction between coupon redemption rates and ad impressions creates a feedback loop that most sellers miss. They also touch on the psychology of coupon clipping and how it affects conversion rates without boosting incremental sales. Tune in to learn how to separate coupon-driven conversions from genuine ad-driven ones, and how to adjust your bidding and budgeting accordingly. #AmazonPPC #CouponBlindSpot #ROAS #PerformanceMarketing #PPC #AmazonAds #Ecommerce #DTC #Marketing #Business #FexingoBusiness #BusinessPodcast #AmazonSeller #CouponStrategy #AdAttribution #BidManagement #ConversionRate #Margins Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna dig into a blind spot most performance marketers ignore: the way brand lift inflates reported ROAS on Google Ads. Using a mid-size DTC skincare brand's real numbers, they break down why search and shopping campaigns are quietly credit-swiping from each other, and how a controlled geo holdout can show your 'profitable' campaigns are actually barely breaking even. Backed by a 2024 brand lift study from a major media agency, they explain why your last-click numbers are lying, what a 2.1 percent brand-lift uplift actually means, and how to reallocate budget before you scale a loser. If you've ever wondered why your ROAS looks great but profit feels thin, this one's for you. #BrandLift #ROAS #GoogleAds #Attribution #PerformanceMarketing #DTC #Advertising #Marketing #FexingoBusiness #BusinessPodcast #Podcast #MarketingPodcast #DigitalMarketing #PPC #PaidSearch #Incrementality #HoldoutTest #MediaAgency Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a blind spot that quietly erodes ROAS for Amazon sellers: bidding by placement. They break down why the default 'Top of Search' placement bid multiplier can silently inflate your cost per acquisition, how the placement report can mislead you when you ignore your actual conversion rate by placement, and why many sellers are better off leaving placement bids at zero and focusing on keyword-level adjustments instead. Using a concrete example—a seller with a 20% ROAS on top-of-search but a 30% ROAS on product pages—they show how the multiplier math can trick you into overpaying for clicks that convert at a lower rate. They also walk through a simple framework for auditing your own placement data and deciding when a placement bid actually makes sense: when you've proven the marginal ROAS is higher, not just the aggregate. This episode is packed with actionable advice for any Amazon advertiser who's ever wondered if their placement multipliers are helping or hurting. #AmazonPPC #ROAS #PlacementBids #TopOfSearch #ProductPages #AmazonAdvertising #PPCMistakes #EcommerceAds #DigitalMarketing #MarketingPodcast #FexingoBusiness #BusinessPodcast #Marketing #PaidAds #DirectResponse #AmazonSeller #BidStrategy #ConversionRate Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna tackle a blind spot that quietly erodes profitability for Amazon sellers: the way budget gets divided across campaigns. Most sellers set budgets by habit or convenience, not by marginal return. Lucas explains why the last dollar spent in each campaign matters more than the average return on ad spend, and walks through a simple framework for reallocating budget toward the campaigns with the highest incremental impact. They dig into a concrete example: a seller with three campaigns where the middle one looks great on paper but is actually stealing budget from the winner. Luna pushes back on the practical hurdles, like data noise and the fear of cutting a campaign that's 'working'. By the end, listeners get a repeatable weekly process for auditing budget allocation and a rule of thumb for when to shift dollars. If you've ever wondered why your blended ROAS looks fine but profit is flat, this episode names the culprit. #AmazonPPC #BudgetAllocation #ROAS #MarginalReturn #CampaignManagement #PPCBudget #AmazonAdvertising #PerformanceMarketing #Ecommerce #MarketingStrategy #FexingoBusiness #BusinessPodcast #DirectResponse #PaidAds #Profitability #BudgetOptimization #SellerEducation #PPCTips Keep every episode free: buymeacoffee.com/fexingo

A DTC skincare brand spent $50,000 on Snapchat Ads in Q2, got a reported ROAS of 4.0x, but when they ran a controlled lift test through Snap's own Brand Lift tool, the incremental ROAS was just 1.2x. That's a blind spot that's costing advertisers millions. Lucas and Luna break down why Snapchat's attribution window, view-through conversions, and user behavior inflate ROAS metrics, and how to use incrementality testing — including Snap's own Lift Studies — to get real numbers. They discuss the platform's unique challenges: fleeting attention spans, lower click-through rates compared to Meta, and the problem of delayed conversions not being captured. Plus, a practical three-step framework for brands to run their own lift tests without blowing budget. If you're running Snapchat Ads and trusting the platform-reported ROAS, this episode could save you from a nasty surprise. #SnapchatAds #ROAS #DTCMarketing #PerformanceMarketing #Incrementality #LiftStudy #Attribution #MarketingBlindSpot #AdvertisingMetrics #FexingoBusiness #BusinessPodcast #SocialMediaAds #StartupMarketing #DataDrivenMarketing #MarketingROI #AdSpend #BrandLift #DirectToConsumer Keep every episode free: buymeacoffee.com/fexingo

Performance Max campaigns are Google's fastest-growing ad product, but their ROAS numbers can be dangerously misleading. In this episode, Lucas and Luna unpack the attribution blind spot that causes PMax to overstate its true impact. They walk through a real example: a DTC brand seeing a 4.8x ROAS from PMax that dropped to 1.4x when they isolated incrementality. The episode covers why data-driven attribution favors PMax, how brand search cannibalization inflates returns, and what you can do — from conversion lifting studies to audience exclusions — to measure Performance Max honestly. If you run PMax and trust its reported ROAS, this is the episode that might save you from scaling a losing bet. #GoogleAds #PerformanceMax #ROAS #BlindSpot #Incrementality #PPC #PaidSearch #DigitalMarketing #Attribution #ConversionLift #BrandSearch #DataDrivenAttribution #MarketingMetrics #FexingoBusiness #BusinessPodcast #PerformanceMarketing #DirectResponse #AdFraud Keep every episode free: buymeacoffee.com/fexingo

Most DTC brands see a 9x ROAS from Pinterest Shopping Ads and think it's a goldmine. But the platform's generous view-through attribution window and last-click model inflate the numbers dramatically. In this episode, we break down why a home decor brand's seemingly stellar Pinterest ROAS was actually a 2x incrementality story, and how to run proper holdout tests or use conversion lift studies to get the real picture. We also discuss the role of Pinterest as a discovery platform vs a direct response channel and why media mix modeling might be the better long-term solution. If you're spending on Pinterest Shopping Ads, your reported ROAS is likely lying to you. #PinterestShoppingAds #ROAS #PerformanceMarketing #DTCBrands #Attribution #ConversionLift #MediaMixModeling #PaidSocial #Ecommerce #MarketingMetrics #DigitalAdvertising #PinterestAds #Incrementality #FexingoBusiness #BusinessPodcast #Marketing #ViewThroughConversions #HoldoutTest Keep every episode free: buymeacoffee.com/fexingo

Most marketers optimise for average ROAS — and that's exactly why their campaigns hit a wall. Lucas and Luna unpack the difference between average and marginal return on ad spend, using a real DTC brand that saw average ROAS of 3.0 but marginal ROAS of just 1.2 on its top-performing Facebook campaign. They explain why marginal ROAS is the number that actually determines scale, how to measure it without a data science team, and the one metric every ad platform hides from your dashboard. If you've ever wondered why more spend doesn't always mean more profit, this episode is for you. #MarginalROAS #AverageROAS #DiminishingReturns #PerformanceMarketing #FacebookAds #GoogleAds #DTC #Ecommerce #AdSpend #Scale #IncrementalROAS #Attribution #MarketingAnalytics #PaidAds #ROAS #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna unpack a dangerous blind spot in performance marketing: the default attribution windows set by platforms like Meta, Google, and Amazon. Most advertisers look at their dashboard and see a 4.5x ROAS — but that number is often inflated by a 28-day click window or a 1-day view-through that counts accidental taps. By changing the window to 7-day click-only, one DTC brand saw their ROAS drop from 4.5 to 1.8, revealing an unprofitable campaign. The hosts explain why default windows exist, how they overcount conversions, and what you should set instead. They also discuss the difference between click-through and view-through attribution, the impact on Amazon PPC, and how to audit your own accounts. If you're running ads on any platform and relying on the default attribution, this episode will change how you read your data. #PerformanceMarketing #ROAS #Attribution #MetaAds #GoogleAds #AmazonPPC #DigitalAdvertising #DirectResponse #MarketingBlindSpots #ConversionWindow #ClickAttribution #ViewThrough #DataDrivenMarketing #MarketingMetrics #DTC #PaidAds #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

In Episode 140, Lucas and Luna break down the biggest blind spot in performance marketing: retargeting attribution inflation. They use a 2025 Nielsen study showing a 22% gap between reported and true ROAS when incrementality measurement is absent. The hosts dig into why platform-side metrics overcredit retargeting, how frequency caps create false returns, and a simple free tool any brand can use to audit their own retargeting incrementality. This is the missing metric in almost every DTC dashboard. No fluff, no products to sell—just the data your ROAS reports won't show you. #RetargetingIncrementality #ROASBlindSpot #NielsenStudy2025 #PerformanceMarketing #DTCMarketing #AttributionGap #FrequencyCaps #MarketingMetrics #AdFraud #DigitalAdvertising #BusinessPodcast #FexingoBusiness #MarketingBlindSpots #IncrementalityTesting #LastClickFallacy #AdEffectiveness #DataDrivenMarketing #Marketing Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna uncover a common ROAS blind spot in LinkedIn advertising. A B2B client reported 3.5x ROAS, but after adjusting attribution windows and excluding existing customers, the real ROAS was 1.2x. They discuss how LinkedIn's 90-day view-through attribution overcredits ads, how matched audiences inflate conversion counts with existing customers, and how lead quality further distorts true performance. Practical steps include changing attribution settings, using UTM parameters, and integrating CRM data. Perfect for B2B marketers and anyone using LinkedIn ads. #LinkedInAds #ROAS #B2BMarketing #Attribution #PerformanceMarketing #PaidAds #ViewThroughAttribution #ClickThroughAttribution #MatchedAudiences #LeadQuality #CRM #MarketingAttribution #DigitalMarketing #FexingoBusiness #BusinessPodcast #MarketingTips #AdBlindSpot #LinkedInAdvertising Keep every episode free: buymeacoffee.com/fexingo

Walmart Connect is the fastest-growing retail media network, but sellers who treat it like Amazon PPC are leaving money on the table. In this episode, Lucas and Luna uncover a critical blind spot: Walmart's algorithm gives a major ad rank boost to products in the Walmart Fulfillment Services (WFS) network. Using real data from a kitchen-gadget seller, they show how non-WFS items suffer 40% lower impression share even with higher bids. They walk through the hidden placement discount in Walmart's ad console and offer a simple test to diagnose the issue. If you sell on Walmart and run sponsored ads, this 10-minute conversation could save you from wasting budget on invisible campaigns. #WalmartConnect #RetailMedia #WFS #PPC #ROAS #AdRank #Ecommerce #SponsoredProducts #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #PaidAds #AmazonPPC #WalmartSellers #Fulfillment #DigitalAdvertising #SearchAds Keep every episode free: buymeacoffee.com/fexingo

In this episode, we expose a common blind spot in YouTube advertising: the over-reliance on view-through conversions when measuring return on ad spend. Most advertisers see a glowing 3x ROAS only to discover that 70% of those conversions came from someone who watched two seconds and bought a week later. We explain how Google's default 30-day view-through window inflates performance, how to check the split between click-through and view-through conversions in your Google Ads campaigns, and why treating them equally leads to misallocated budget. We also discuss practical fixes: customizing conversion windows, excluding view-through from bid strategies, and reporting two ROAS numbers. Plus, we touch on data-driven attribution as the ideal solution. If you're scaling YouTube spend based on a ROAS number that includes zero-intent views, this episode will save you money. #YouTubeAds #ViewThroughConversions #ROAS #PerformanceMarketing #PaidAds #GoogleAds #ConversionAttribution #DirectResponse #DigitalMarketing #AdBlindSpot #MarketingPodcast #FexingoBusiness #BusinessPodcast #AdMetrics #VideoAdvertising #CampaignOptimization #BidStrategy #MediaBuying Keep every episode free: buymeacoffee.com/fexingo

A direct-to-consumer skincare brand saw a 4.5x ROAS from TikTok Spark Ads—yet overall revenue barely budged. Lucas and Luna unpack the hidden cannibalization effect: when boosting organic posts, brands often steal impressions from their own free reach. They discuss how TikTok's algorithm treats Spark Ads differently, why last-click attribution inflates performance, and why running a simple incrementality test—comparing a boosted vs. unboosted version of the same creator video—is the only way to know if you're actually acquiring new customers. Plus, how to adjust bidding and creative strategy to minimize cannibalization. Episode 136 of Performance Marketing with Fexingo. #TikTok #SparkAds #ROAS #DTCMarketing #PerformanceMarketing #SocialCommerce #PaidSocial #Incrementality #Attribution #OrganicReach #Cannibalization #Advertising #FexingoBusiness #BusinessPodcast #MarketingStrategy #DirectResponse #TikTokShop #CreatorPartnerships Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna reveal a critical blind spot in Meta Advantage+ shopping campaigns: the default 28-day click attribution window that inflates ROAS. Using a real example from a DTC brand that saw its ROAS drop from 4.5 to 2.8 after switching to a 7-day click window, they explain why most advertisers are misled by Meta's generous attribution. Learn how to adjust your attribution settings, why a 7-day click + 1-day view window is more accurate, and how aligning measurement with reality can actually improve profitability. Essential listening for anyone running Facebook or Instagram ads. #MetaAds #AdvantagePlus #ROASBlindSpot #AttributionWindow #DigitalMarketing #Ecommerce #PaidAds #FacebookAds #ConversionTracking #MarketingBlindSpot #FexingoBusiness #PerformanceMarketing #DTCBrands #AdvertisingROI #DataDriven #SevenDayClick #TwentyEightDayClick #AttributionModel Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna break down why Google Ads broad match keywords can quietly destroy your ROAS if you don't manage them correctly. They walk through a real example of a campaign that saw 40% of spend wasted on irrelevant search queries, and explain how to set up negative keyword lists, monitor search terms, and use smart bidding without losing control. If you've been letting broad match run on autopilot, this one could save you thousands. #GoogleAds #BroadMatch #ROAS #BlindSpot #PerformanceMarketing #PPC #DigitalAdvertising #SearchAds #NegativeKeywords #SmartBidding #AdSpend #CampaignOptimization #MarketingTips #FexingoBusiness #BusinessPodcast #MarketingPodcast #PaidAds #DirectResponse Keep every episode free: buymeacoffee.com/fexingo

In Episode 133 of Performance Marketing with Fexingo, Lucas and Luna uncover a major ROAS blind spot in Amazon PPC: video ads. While most sellers treat video as a branding play, it often delivers a lower ACOS than standard sponsored products—especially for high-consideration categories like electronics and furniture. Lucas walks through a January 2026 case study from a mid-market electronics seller who moved 15% of budget from sponsored products to video and saw blended ROAS jump 28% within 60 days. They discuss why Amazon's algorithm favors video placements (higher click-through rates, lower cost-per-click), how to structure a video campaign without a production budget (user-generated content and repurposed product demos work), and one critical mistake: using video for low-consideration, high-velocity items where text ads still outperform. If you are running Amazon PPC and ignoring video, you are leaving ROAS on the table. #AmazonPPC #VideoAds #ROAS #PPCBlindSpot #SponsoredBrandsVideo #eCommerce #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Marketing #AmazonSellers #ACOS #PPCCaseStudy #DigitalAdvertising #UserGeneratedContent #ProductDemos #AdPlacement #PPCOptimization Keep every episode free: buymeacoffee.com/fexingo

In this episode of Performance Marketing with Fexingo, Lucas and Luna dig into a subtle but costly ROAS blind spot: the interaction between Amazon PPC campaign placement adjustments and dynamic bid settings. Using a concrete example from a kitchen gadget seller who saw ACOS jump from 18% to 34% after optimizing placements, they explain how default bid modifiers for top-of-search and product pages can override manual bidding strategies when dynamic bids are set to 'increase or decrease'. Lucas walks through the math: a 50% placement premium on a $1.00 bid becomes $1.50, then the dynamic multiplier can push it to $2.10 or drop it to $0.90, creating chaos in cost control. They discuss how to audit for this overlap, when to use fixed bids instead, and why Amazon's default settings favor spend over efficiency. If you're managing Amazon PPC and wondering why placement adjustments don't always deliver expected ROAS, this episode gives you the detective work to uncover the hidden multiplier effect. #AmazonPPC #ROAS #PerformanceMarketing #PaidAds #Marketing #FexingoBusiness #BusinessPodcast #PPCBlindSpot #BidManagement #DynamicBids #PlacementPremium #ACOS #Ecommerce #AmazonAds #Advertising #CostControl #KitchenGadgets #CampaignOptimization Keep every episode free: buymeacoffee.com/fexingo

Episode 131 uncovers a hidden ROAS killer that most Amazon sellers ignore: how high return rates silently inflate your Ad Cost of Sale. Lucas and Luna walk through a concrete example — a $30 kitchen gadget with a 15 percent return rate — showing how a seemingly profitable campaign actually loses money once you factor in refunded orders. They explain how to adjust your ROAS targets, use return-rate data from Amazon Brand Analytics, and set up a simple spreadsheet to calculate true ACOS. If you sell on Amazon and run PPC, this one number could be the difference between scaling profitably and bleeding cash. No fluff, just the math. #AmazonPPC #ROAS #ReturnRate #ACOS #AmazonSellers #PerformanceMarketing #Ecommerce #PaidAds #FBA #AmazonAdvertising #MarketingPodcast #FexingoBusiness #BusinessPodcast #SellerMetrics #AdSpend #Profitability #AmazonBrandAnalytics #CostOfSale Keep every episode free: buymeacoffee.com/fexingo