Amazon PPC Audience Targeting Blind Spot That Kills ROAS

Lucas and Luna reveal an often-overlooked Amazon PPC audience targeting blind spot that silently drains ROAS: the failure to layer audience segments on top of keyword campaigns. Using a concrete example of a $2 million brand selling premium skincare, they walk through how broadcast keyword targeting wastes budget on irrelevant shoppers, while a layered audience-plus-keyword strategy cuts ACOS from 32% to 18% in six weeks. They break down the mechanics of Amazon's audience overlap, the 'lookalike' concept within the Amazon ecosystem, and the exact bid-modifier logic that makes the tactic work. If you run Amazon PPC and have never paired your keyword campaigns with audience exclusions or inclusions, this episode will change how you structure your account. #AmazonPPC #PerformanceMarketing #PPCStrategy #ROAS #AudienceTargeting #EcommerceAds #AdBlindSpot #ACOS #PPCOptimization #AmazonAdvertising #SponsoredBrands #SponsoredDisplay #LookalikeAudiences #BidModifiers #Marketing #FexingoBusiness #BusinessPodcast #DigitalAds Keep every episode free: buymeacoffee.com/fexingo