Amazon PPC Basics: Negations & Bid Adjustments [Shaved $900 in Weekly Wasted Spend in 35 Mins]

Send us Fan MailSteven Pope dives into the intricacies of PPC optimization. The focus here is bid optimization, specifically for Sponsored Products on Amazon. He shows how to meticulously evaluate campaign performance, with an unwavering focus on slashing ACoS (Advertising Cost of Sales). Learn how to maximize real-time data analytics to know items that require immediate action to save costs.Steven explains the optimization processes for various campaign types like Sponsored Products, Display Ads, and Sponsored Brands giving invaluable insights into bid adjustments, negative keyword integration, and pinpoint targeting of ASINs.🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 450+ SOPs. Purchase here👉https://myamazonguy.com/SOP🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RCHAPTERS------------------0:00 How to do an Advertising Campaign Update0:34 Analyzing Campaign Performance2:42 Evaluating Keyword Performance and Adding Negative Keywords6:50 Optimizing Campaigns 10:14 Display Ad Campaign Review12:24 Adjusting Bids and Keywords15:51  Optimizing Sponsored Product Auto Campaigns18:27 Reviewing and Adjusting Specific Campaigns23:05 Importance of reviewing days of Data27:28 Pausing an exact match campaign33:39 FBA effect on SKU36:08 Golden Advice for PPCSupport the show