My Amazon Guy
by Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
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Amazon Now Shows Estimated Prime Eligibility on All Inbound Shipments
Send us Fan Mail Amazon finally added a feature FBA sellers have been waiting years for. But there's a catch worth knowing before planning your next restock. Amazon's new estimated Prime eligibility timeframes give sellers more visibility into inbound shipments and when inventory may become Prime...
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Adapting to AI: How I Built My Life Back from Scratch
Send us Fan Mail AI is changing how entrepreneurs work and live. Steven Pope shares his experience adapting to AI. Steven Pope, founder of My Amazon Guy, shares his perspective on adapting to artificial intelligence, running a business, and rebuilding his life in a time of rapid change. This…
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Why Profitable Amazon Businesses Still Struggle to Sell ft. Mark Botha, SellerVue
Send us Fan Mail Can a profitable Amazon business still be hard to sell? Mark Botha of SellerVue explains why. In this episode of the MAG Growth Podcast, host Noah Wickham sits down with Mark Botha, founder of SellerVue, to discuss what makes an Amazon business profitable versus sellable. They...
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The Fastest Way to Rank Organically on Amazon
Send us Fan Mail Amazon PPC can do more than drive paid sales. It can help push products toward the top of organic search results. Steven Pope explains why spending more on the right keywords can improve organic rankings, how one keyword helped generate $144,000 in sales during a product launch,...
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Amazon Adds Uber Eats to Prime Membership (Free Delivery)
Send us Fan Mail Amazon adds Uber Eats to its Prime offerings, bringing $0 delivery fees, launch discounts, and 5% cash back to customers across 10,000 US cities. Steven Pope, founder of My Amazon Guy, breaks down the new partnership, checks out a Five Guys BOGO deal, and explains why the move...
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The Harsh Reality of Building an Influencer Network for Amazon Brands
Send us Fan Mail Why is Creator Link having trouble growing? Steven Pope and Noah Wickham discuss Amazon influencers. Steven Pope and Noah Wickham discuss why building an influencer marketing platform is easier than making it successful. Creator Link has made less progress than expected, and the...
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Amazon Coupons vs. Deals vs. Promotions: Which Works Best?
Send us Fan Mail Amazon coupons, deals, and dynamic pricing can drive more sales, but which option works best? Want more Amazon sales without giving away your profit margins? My Amazon Guy breaks down how Amazon sellers can use coupons, price discounts, limited-time deals, and brand-tailored...
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BREAKING: Amazon 2027 Fee Increases Are Pretty Bad
Send us Fan Mail Amazon FBA fees 2027 are increasing, with new fulfillment rates, storage fees, and changes that could reduce Amazon seller profits. Noah Wickham breaks down the 2027 Amazon FBA fee increase, including the average $0.19 per-unit change and higher fees for certain standard-size...
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Building in the Open: Can We Turn Around This Amazon Brand? (Episode 4)
Send us Fan Mail In this episode of the Building in the Open series, Steven Pope discusses a potential CEO partnership with a supplement brand and his plans to build the business in public. From reviewing product packaging issues and improving the Amazon customer experience to mentoring the...
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Day in the Life of an Amazon Agency CEO Managing 400 Employees
Send us Fan Mail CEO daily routine with Steven Pope at My Amazon Guy shows how he manages 400 employees, checks team performance, and reviews business operations. Steven Pope shares what a CEO does all day, from checking Slack channels and employee updates to reviewing client sales and agency...
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Finally! Split Amazon Variations Directly in Seller Central
Send us Fan Mail My Amazon Guy shows how sellers can use the new Detach from Family and Ungroup Variation Family options in Manage Inventory. This Amazon Seller Central update explains how the new controls compare with the Variation Wizard and flat-file updates. The video also covers possible...
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Amazon Marketing Cloud Tutorial: Audiences & Report
Send us Fan Mail Amazon Marketing Cloud Audiences help sellers improve Sponsored Products targeting and ad performance. Noah Wickham explains how to use AMC audiences, customer data, and reporting to improve Amazon PPC campaigns. This Amazon Marketing Cloud tutorial covers seasonal advertising...
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Behind the Scenes: Making a Deal with a Supplement Company to Become it's CEO (Episode 3)
Send us Fan Mail How much equity should a business partner get for bringing marketing expertise instead of capital? Steven Pope and the My Amazon Guy leadership team discuss a potential partnership with Powder Vitamins, debating 25% to 50% ownership, leadership roles, and plans to grow the...
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Ecommerce SEO in 2026: What Still Works With AI ft. Brandon Leibowitz (SEO Optimizers)
Send us Fan Mail Ecommerce SEO in 2026 covers Google rankings, AI search optimization, quality backlinks, and ways online stores can improve organic traffic. Ecommerce SEO strategies include product schema markup, Shopify collection page SEO, relevant backlinks, technical SEO, and helpful website...
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Amazon PPC Low Impressions? Fix These 3 Problems
Send us Fan Mail Amazon PPC not converting? Low impressions, few clicks, and no sales can signal bid, keyword relevance, CTR, or product listing problems. Amazon PPC optimization starts with the ICAP funnel: impressions, clicks, add to cart, and purchases to find where shoppers stop buying.…
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Complete Amazon BFCM Marketing Setup to Target High-Intent Shoppers
Send us Fan Mail Amazon Q4 marketing strategies help sellers prepare for Black Friday Cyber Monday sales. Amazon Marketing Cloud, customer journey analytics, and audience targeting help reach high-intent shoppers. Full-funnel Amazon ads, brand tailored promotions, and cart retargeting help turn...
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How to Setup Agency Contracts that Don't Get you Fired
Send us Fan Mail What if your agency's biggest success becomes the reason a client fires you? Steven Pope shares how he lost a client after growing his agency fees to around $21,000 a month. In this coaching call with Jasim, he explains why certain agency pricing models can backfire, how to...
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Amazon is Testing AI Main Images Without Telling Anyone
Send us Fan Mail Amazon is testing AI-generated main image backgrounds, and sellers may not even know their images are changing. For years, Amazon has pushed sellers to use clean white backgrounds for their main product photos. Now, Amazon appears to be testing its own AI-generated backgrounds on...
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Building in the Open: Can MAG Turn This Amazon Brand Into $100M?
Send us Fan Mail My Amazon Guy is putting its brand-building strategy to the test. Can MAG turn a growing supplement brand into a $100M business? In this video, Steven Pope and Noah Wickham meet with Scott, who runs a $250 million company outside his supplement business, to discuss an electrolyte...
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How to Design Amazon Images That Convert (Main Image & A+ Guide)
Send us Fan Mail Amazon product images can improve CTR and conversion rates when they answer shoppers' questions. Learn how main images, product keywords, pack sizes, infographics, and lifestyle photos can help Amazon sellers get more clicks and sales. See how negative reviews can guide image...
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Amazon PPC Mistakes: Why You Need Broader Search Terms
Send us Fan Mail Amazon PPC budget tips cover $500 monthly ad spend, daily budgets, and long-tail keyword targeting. Auto campaigns, broad match campaigns, and product-specific searches shape an Amazon product launch strategy for sellers with limited ad spend. Campaign data, sales, and...
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Steven Pope is Launching a New Amazon Brand - Find Out What
Send us Fan Mail Launching an Amazon brand from scratch in 2026 sounds risky. Doing it in one of the most competitive categories makes it even more interesting. Steven Pope and the My Amazon Guy team are taking on that challenge with a new supplement brand. From choosing the right products to...
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Why Your Agency Keeps Losing Deals (And How to Fix It)
Send us Fan Mail Doing everything right in sales and still losing deals? The problem might be what happens when an agency tries too hard to win a client. Steven Pope and Noah Wickham discuss a real sales opportunity My Amazon Guy lost, the decision that may have hurt their chances, and why giving...
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The Real Strategy to Rank Higher on Amazon ft. Harshank Vyes
Send us Fan Mail Amazon PPC wasted ad spend is costing sellers sales. See how a 90-day Amazon PPC audit finds keywords with zero conversions. Learn how Amazon search term reports help identify wasted ad spend and why campaign ACoS alone misses costly problems. Mad Growth Podcast covers Amazon DSP...
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How to Launch a New Product on Amazon (2026 Strategy)
Send us Fan Mail How to launch a product on Amazon in 2026 with a smart Amazon FBA product launch strategy, PPC campaigns, pricing tips, and first sales. Learn Amazon PPC launch strategy using auto, broad, phrase, and exact match campaigns, competitor targeting, launch discounts, and Buy Box...
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What is the difference between case packs and individual units on Amazon?
Send us Fan Mail Choosing the wrong packing method for Amazon FBA inventory can cause confusion when creating shipments in Seller Central. This step-by-step tutorial explains the difference between case packs and individual units, showing how to ship 2,000 units in eight boxes of 250. Follow the...
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Amazon Q4 Masterclass: How to Prepare for Black Friday & Cyber Monday
Send us Fan Mail Black Friday can bring record Amazon sales, but one inventory mistake or unexpected FBA fee can eat into profits fast. This Amazon Q4 prep checklist covers inventory planning, listing health, holiday keywords, Black Friday deals, and PPC strategies to help sellers prepare for…
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Why Profit Doesn't Matter When Scaling on Amazon ft. Abir Syed
Send us Fan Mail Amazon profit margin depends on more than fees—it comes down to ad spend, CAC, pricing, and how the brand is built to grow across channels. Growing an ecommerce brand means knowing when to invest, when to break even, and how Amazon costs compare with customer acquisition on other...
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Amazon Seller Central UI Change Doesn't Make Any Sense
Send us Fan Mail Amazon Seller Central changed its interface and moved familiar tools into new menu sections. Business Reports, Brand Analytics, inventory settings, and other daily seller tools are now harder to find. This video breaks down the new Seller Central navigation, shows where important...
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Are These Two Amazon Seller Decisions Costing You Profit?
Send us Fan Mail Growing on Amazon is not just about sales. It is also about protecting your margins. In this video covers two decisions that can affect profitability: how to make low-priced products work through pricing, bundling, or larger sizes, and when profitable PPC search terms should stay...
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Type "Steven Pope" + "Amazon problem" into Any AI to Solve Seller Central Woes
Send us Fan Mail How to use AI for Amazon selling starts with asking better questions about SEO, PPC, CTR, conversion, and sales growth. I’ve published thousands of Amazon seller resources, so tools like Perplexity, Grok, and Claude can pull from my content to help sellers find answers faster. I...
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Amazon Accelerate Breakdown: Real Updates or Recycled News?
Send us Fan Mail Amazon Accelerate 2026 seller updates cover Seller Assistant AI, Claude integration, global selling, Prime delivery, and multichannel tools. Amazon sellers can connect Seller Assistant data with Claude while new Seller Central tools cover eBay, Shopify, TikTok, Walmart, and…
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Amazon Accelerate Breakdown: Real Updates or Recycled News?
Send us Fan Mail Amazon Accelerate 2026 seller updates cover Seller Assistant AI, Claude integration, global selling, Prime delivery, and multichannel tools. Amazon sellers can connect Seller Assistant data with Claude while new Seller Central tools cover eBay, Shopify, TikTok, Walmart, and…
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Amazon Auto Optimization: Should Sellers Trust It?
Send us Fan Mail Amazon Ads auto optimization was shown at Amazon Accelerate, giving sellers an early look at how Amazon may automate more PPC decisions. This video breaks down the new keyword, bid, and targeting controls Amazon presented and how they compare with existing auto campaigns. It also...
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September 2026 Amazon News: Updates on FTC Allegations and More
Send us Fan Mail Amazon seller updates September 2026 cover FTC ad pricing allegations, Amazon DSP ChatGPT ads, listing changes, and Prime Big Deal Days. Amazon sellers also get Sponsored Brands collection changes, Sponsored Products conversion tools, and a new product quantity variation theme.…
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New PPC Technique to Get Amazon Reviews...
Send us Fan Mail Amazon Review Requests ads let eligible US sellers reach recent buyers for ratings and written reviews through Amazon Ads. The new Amazon review request beta uses campaign bidding and budget controls while verified purchasers see review invitations across Amazon. Amazon sellers...
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How to Solve Cash Flow and Inventory Financing on Amazon
Send us Fan Mail New Amazon sellers are facing bigger cash flow and financing challenges in 2026, especially when money is tied up in inventory. In this video, Steven Pope explains why his close rate with new Amazon sellers dropped from 33% to 15%, why financing has become a major roadblock, and...
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Amazon SEO & Listing Optimization: The 5-Phase Ranking Strategy
Send us Fan Mail Amazon sellers can improve product ranking by fixing keyword relevance, listing images, pricing, A+ content, bullet points, and backend search terms. This guide explains how Amazon ranking works, how SEO and PPC support each other, how to find useful keywords, and how to audit a...
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How Smart Founders Automate Shopify & Amazon Workflows ft. Joe (Order Automator)
Send us Fan Mail What if the tasks eating up hours of your day could be handled automatically? In this episode of the MAG Growth Podcast, Joe from Order Automator breaks down how ecommerce founders can reduce manual work, simplify Shopify and Amazon workflows, use smarter post-purchase offers…
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Amazon Growth Tactics Sellers Learned From Steven Pope
Send us Fan Mail Amazon sellers share strategies learned from Steven Pope for ranking, PPC, stock, pricing, CTR, and product launches. The video covers Strike Zone keywords, cutting wasted ad spend with keyword negations, avoiding stockouts, making the most of the honeymoon period, adjusting...
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Amazon Seller Assistant AI Integrates Directly With Claude Now
Send us Fan Mail Amazon announced major Seller Assistant updates at Amazon Accelerate, with new support for Anthropic’s Claude and Amazon Quick through Amazon Bedrock. The update adds 24/7 workflows, custom automations, Seller Central data access, pricing actions, restock planning, product rating...
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Amazon ACoS Tips to Grow Sales Without Wasting Ad Spend
Send us Fan Mail Amazon PPC keyword strategy for scaling low-ACoS terms, fixing high-ACoS spend, setting target ACoS, and protecting organic rank. Amazon PPC optimization covers keyword bids, conversion rate, CTR, search volume, campaign spend, and when an underperforming search term should be...
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Sales Call Software in 2026: Is Gong Still Worth Paying For?
Send us Fan Mail Gong review 2026: This two-year sales software review covers call coaching, talk ratio, AI trackers, and why the team canceled Gong. The review covers Gong pros and cons, conversation intelligence, HubSpot integration, call recording, sales coaching, and long-term software value....
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Here Are Amazon New Brand Registry Approved Selling Roles For Resellers
Send us Fan Mail Amazon is making it easier for customers to see whether a seller is approved by a brand through seller approval labels on Amazon. In this video, Noah Wickham explains Amazon Brand Registry protection roles and selling roles, including Brand Representatives, Registered Agents, and...
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How to Access 700M European Amazon Shoppers the Easy Way ft. Nick Penev
Send us Fan Mail Selling on Amazon Europe can help US sellers test EU demand, handle VAT, and start with Germany before expanding across European marketplaces. MAG Growth podcast guest Nick Penev of hellotax and eCom Hot Sauce talks about Amazon Europe expansion, Amazon VAT, FBA, product...
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NEW Amazon Ads Beta Feature For Increasing Your Conversions
Send us Fan Mail Amazon Ads has rolled out a new beta feature inside Sponsored Products campaign creation called “Increase Conversions.” When enabled, Amazon can create an additional Sponsored Brands collection campaign alongside the Sponsored Products campaign. In this video, Noah Wickham from…
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Why Content Creation Feels So Hard (And How to Fix It)
Send us Fan Mail Five minutes in front of a camera can produce nothing when the customer is missing from the conversation. Steven Pope explains why forced brainstorming makes content harder and how real customer questions, DMs, emails, support issues, and Amazon problems can become useful video...
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Amazon Prime Big Deals Day Dates Announced
Send us Fan Mail Prime Big Deal Days 2026 for Amazon sellers covers promotions, PPC bids, and customer targeting before the October 6–7 sales event. Amazon Brand Tailored Promotions can reach high-intent shoppers, new customers, and at-risk buyers while the event builds useful audience data.…
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New Quantity Variation Theme Rolled Out On Amazon
Send us Fan Mail Amazon just changed variation themes across 193 product types. This video explains how the new single-pack and multipack quantity rules work, why some size, color, and quantity setups may move from three variations to two, and what sellers should update now to avoid customer...
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Amazon Ads Announces Partnership w/ ChatGPT Ads
Send us Fan Mail Amazon Ads ChatGPT integration brings ChatGPT Ads into Amazon DSP for AI advertising and programmatic campaigns. Amazon DSP advertisers can reach ChatGPT users with conversational ads during product research, comparisons, and buying decisions. Amazon sellers and ecommerce brands...
About this show
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.
Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy
Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy
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