Amazon PPC Fallout In A Zero-Day Shelf Life Category

Episode 71 of Performance Marketing with Fexingo dives into the hottest marketing challenge of mid-2026: how to run Amazon PPC for products with a zero-day shelf life. Lucas and Luna break down the example of a premium ice cream brand that launched on Amazon Fresh in March 2026 and hit a 4.2x ROAS ceiling because of spoilage-driven inventory constraints. They walk through the exact campaign structure — a separate 'Today Only' Sponsored Products campaign with a 50 percent bid multiplier, ad copy that screams 'ships frozen, arrives frozen,' and a dayparting schedule tied to delivery windows. They also reveal why this brand's search term impression share collapsed at 2 PM daily and how they fixed it with a campaign budget rule. No fluff, just tactical data for sellers in perishable, event-based, or flash-sale categories. #AmazonPPC #AmazonFresh #PerishableGoods #ZeroDayShelfLife #SponsoredProducts #Dayparting #BidMultiplier #CampaignBudget #SearchTermImpressionShare #FrozenFood #IceCream #Ecommerce #PerformanceMarketing #PaidAds #ROAS #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo