Amazon PPC Time of Day ROAS Blind Spot

What this episode covers

Most Amazon sellers optimize bids by search term but ignore the clock. In this episode, Lucas and Luna break down why time-of-day bid adjustments are one of the biggest untapped ROAS levers. Using a real example from a kitchen-gadget brand, Lucas shows how conversion rates spike between 7 PM and 10 PM on weekdays but stay flat all weekend. Luna pushes back on whether Amazon's attribution window makes hourly data reliable. They walk through a simple spreadsheet test any seller can run today, and discuss why the 'set it and forget it' crowd is leaving 15-20% ROAS on the table. No fluff, just numbers. #AmazonPPC #TimeOfDayBidding #ROAS #PPCStrategy #AmazonAds #PaidAds #Marketing #FexingoBusiness #BusinessPodcast #Dayparting #BidAdjustments #ConversionRate #AmazonSellers #Ecommerce #AdOptimization #DataDriven #KitchenGadgets #HourlyBidding Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations?

This episode is 6 minutes long.

When was this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode published?

This episode was published on June 30, 2026.

What is this episode about?

Most Amazon sellers optimize bids by search term but ignore the clock. In this episode, Lucas and Luna break down why time-of-day bid adjustments are one of the biggest untapped ROAS levers. Using a real example from a kitchen-gadget brand, Lucas...

Can I download this Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.