Amazon Profitability: The Real Reason Your Amazon Ads Aren’t Working

Most Amazon brands are optimising the wrong metrics.And it’s destroying their profit.In this episode of the Amazon Profitability Problem Solved Podcast, I sit down with Andrew Bayliss (AdLabs) to break down what actually drives performance inside Amazon Ads today.What we cover:→ Why ACOS and ROAS can mislead leadership teams→ The metrics that actually matter at scale (and why they differ by category)→ Why growth and profitability often conflict — and how to navigate it→ The real relationship between PPC, SEO and organic ranking→ How top-performing brands think differently about Amazon→ What most brands get wrong about scaling adsAbout the guest:Andrew Bayliss is the co-founder of AdLabs, an Amazon advertising platform built to bridge the gap between manual control and automation.With years of experience across brands and agencies, Andrew brings a deeply practical perspective on how Amazon actually works today.Who this is for:→ Ecommerce Directors→ Founders scaling on Amazon→ Heads of Ecommerce & Operations→ Brands doing £1M+ on AmazonResources mentioned:→ AdLabs (free trial available)→ AMC reporting & audience strategies→ Organic ranking framework Hosted on Acast. See acast.com/privacy for more information.