Amazon Wants To Power Retail AI. Is That A Good Idea?

What this episode covers

This Omni Talk Retail Fast Five segment explores Amazon Web Services' new Agentic Shopping Assistant and the growing battle for control of customer relationships in retail. Chris Walton and Shelley Huff discuss whether retailers should trust Amazon to power their AI shopping experiences, why customer data remains one of retail's most valuable assets, and what brands must protect as commerce becomes increasingly AI-driven. The conversation also dives into agentic commerce, generative search, and the future of customer discovery online. ⏩ Tune in for the full episode here: https://youtu.be/3lV5GVTa-TQ #AI #AgenticCommerce #AWS #Amazon #RetailTechnology #CustomerData #GenerativeAI #RetailStrategy #RetailNews #OmniTalk

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Frequently Asked Questions

How long is this episode of Omni Talk Retail?

This episode is 7 minutes long.

When was this Omni Talk Retail episode published?

This episode was published on June 5, 2026.

What is this episode about?

This Omni Talk Retail Fast Five segment explores Amazon Web Services' new Agentic Shopping Assistant and the growing battle for control of customer relationships in retail. Chris Walton and Shelley Huff discuss whether retailers should trust Amazon...

Can I download this Omni Talk Retail episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.