Amazon y la tienda del futuro: El nuevo paradigma de la experiencia de compra

Andrés Núñez Mir, Director de ReadyTail, firma de consultoría especializada en la experiencia de compra, productividad comercial y planificación estratégica en retail. Además es Director del Programa de Retail Marketing de ESIC y especialista en la ciencia del shopping. Posee más de 20 años de experiencia en el sector retail, gran consumo y distribución, trabajando tanto para empresas multinacionales, como para empresas locales y asociaciones de comercio. Desde que Amazon aterrizó en España en 2011, se está produciendo un cambio inequívoco en la fisonomía del retail español. Empujado por un shopper que se ha enrolado en esta nueva experiencia de compra de forma casi natural, Amazon se ha convertido en el nuevo paradigma a la hora de comprar y pensar qué comprar. En esta conferencia trataremos de averiguar cuáles son las claves para que este popular marketplace haya logrado desarrollar su potencial y ejerceremos de visionarios tratando de entrever cuáles serán los próximos pasos en el desarrollo del retail en España.

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