Amazon’s A10 Shift: The Real Reasons Your Book Isn’t Selling (and How to Fix It Fast)

The algorithm finally caught up with reality: readers want real authors, not content mills. We unpack Amazon’s A10 shift and share a clear plan to stand out with signals that only humans can create—engaging pages, authentic reviews, meaningful off-site links, and a living brand that shows up beyond the buy button.We start with the quick wins you can tackle today. Then we raise the ceiling with strategies that compound over time. You’ll hear why external links matter more than ever, and creative ways to place them.From there, we explore community and collaboration.  We also demystify Amazon ads: how to target with intent, and why ads rarely convert on first click.If you want a roadmap that respects your time and boosts your odds in a crowded marketplace, this one’s packed with practical steps you can implement this week and habits that will pay off at your next launch. Subscribe, share with a writer friend, and leave a review to help more authors find these strategies. Which tactic will you try first?Send us your feedback!Order Penny's latest book, Think Local Sell Global and start building a book sales strategy you have more control over!📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts or Spotify. Your reviews help more authors discover the show!💬 Don't use Apple Podcasts or Spotify? Email your review to [email protected] and we'll feature it on our website.