Amazon's Changing Rules & the Next Wave of FBA Growth With Jana Krekic [Ep.220]

Amazon sellers are being forced to rethink how they build and grow their businesses. From stricter listing requirements to AI-powered shopping and new international opportunities, the rules are changing quickly.  On this episode of The Opportunity Podcast, Greg sits down with Jana Krekic, founder of YLT Translations and Seller Lingo, to discuss what's changing across Amazon and where sellers should be paying attention.  They cover Amazon's stricter listing requirements, shorter titles, supplement compliance, and what these changes mean for sellers who have relied on older optimization strategies. They also dive into AI and Amazon search, including Rufus and Alexa, and how sellers may need to structure their listings so AI can better understand and recommend their products. The conversation then moves beyond the US, with Jana sharing her perspective on international expansion, localization, and overlooked markets. She explains why simply translating a listing isn't enough and why some markets can offer opportunities that sellers may not be looking for. If you sell on Amazon, are thinking about expanding internationally, or want to understand where the platform is heading, this episode is worth a listen. Topics Discussed in this episode: 04:03 - Why Amazon has gotten stricter with their listing requirements 11:59 - Amazon's crackdown on supplement regulations 17:37 - How Amazon has changed for sellers over the last five years 25:03 - The risks of using AI to translate your listings  36:32 - How important is your listing copy in the age of AI? 42:39 - When to consider international Amazon expansion  51:22 - Cultural translation for different markets Mentions:  Empire Flippers Podcasts Empire Flippers Marketplace Create an Empire Flippers account Subscribe to our newsletter YLT Translations SellerLingo Smart Scout Helium 10 Data Dive Sit back, grab a coffee, and get the latest update on Amazon's listing requirements across different countries.