Amazon's €746m fine overturned: But who actually won this case?

A €746 million GDPR fine gets completely annulled by a Luxembourg court. A massive, unmitigated victory for big tech, right? Not exactly. In this episode of the Privacy Partnership Podcast, Robert Bateman dissects the highly anticipated March 12, 2026 judgment from the Luxembourg Administrative Court concerning an anonymised e-commerce giant ("Company AA", clearly Amazon) and a record-breaking penalty issued by the CNPD back in 2021.While the company managed to get the three-quarter of a billion euro invoice torn up on a procedural technicality, the regulator walked away with a massive vindication of its substantive legal analysis. We explore how the CNPD’s failure to show its working regarding negligence cost them the fine, why "Company AA's" creative arguments about Legitimate Interest fell flat, and what happens now that the case is heading back to the regulator's desk.Get in Touch:If your organisation needs support navigating the increasingly complex boundaries of Legitimate Interest, consent, or defending against regulatory enforcement, contact the team at Privacy Partnership.Subscribe to the Privacy Partnership Podcast on Apple Podcasts, Spotify, or your favourite podcast app.